10 Best Places To Advertise Your Business Online In 2024

Growing a company online requires investing in advertising efforts, and there are plenty of platforms where you can gain attention and promote your business.

By implementing a marketing strategy with relevant keywords, you can transform a small business into a viable enterprise with long-term growth.

We’ve compiled the ten best places to advertise your business online and reach your target audience, from the major search engines to social media platforms.

Top 10 Best Places to Advertise Your Business Online

Whether you have a small marketing budget or are an established company with extensive resources, online advertising efforts are vital to achieving business success.

Let’s explore the best places to advertise your business online for local businesses on a budget and larger enterprises with extensive budgets to play with.

10. Yelp

The website Yelp is perhaps best known as a place where small businesses can post local listings to attract potential customers in their geographical area.

In addition to being an excellent place to promote local events, Yelp offers digital advertising solutions to help promote your business online.

Yelp Ads allows small businesses to promote their products or services through paid ads, reaching competitor pages and other high-traffic pages on their site.

There’s the option to pay for a Sponsored Result advert and define the intended target audience to increase the chances of converting into customers.

Ads on Yelp can be fully customized and monitored through the Yelp Ads Dashboard, and users can edit or cancel them at any time.

It’s also an excellent platform for local businesses with tight budgets, with ad campaigns beginning as low as $5 per day on average.

With Yelp among the most popular online directories for small business owners, it’s highly recommended for people with side hustles to pay off debt.

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9. Microsoft Ads

Microsoft might be falling behind Google regarding its market share of search engines, but with over one billion users, it remains a highly viable resource for advertising online.

Previously called Bing Ads, Microsoft Ads offers a business-focused approach to ad campaign creation and management, with a similar functionality to Google Ads.

Campaigns are designed to directly reach a highly targeted audience on Microsoft Ads, with a vast network of media and partnerships across the internet.

This includes websites such as Yahoo and AOL and Microsoft’s extensive reach in the gaming community, including Microsoft Games and Xbox.

The lack of minimum fees and a system that only requires payment for clicks makes it a solid choice for solopreneur business owners launching a new venture.

Microsoft Ads also delivers a robust selection of performance metrics to help analyze and update campaigns based on keywords and other factors.

This allows businesses to refine their search engine optimization for Bing and invest in paid search ads that are configured to the intended target audience.

8. TikTok

A rising star in the world of social media platforms, TikTok is increasingly popular for promoting businesses through online advertising.

With a demographic user base that leans towards females, it’s widely used for related products such as makeup lines, beauty, and health and wellness.

TikTok has a good reputation for converting adverts into leads and sales, with 65% of users following a brand or making a purchase based on a TikTok ad.

Launching an ad campaign on TikTok is straightforward, with intuitive templates and free personalized marketing plans available on a budget.

Users can access the platform’s Business Center to track their ad campaign and monitor performance or contact the company to discuss their marketing strategy.

Ads can be tailored for local search results or based on demographics and interests, covering all types of industries and products.

There are TikTok ad costs for all budget ranges, making it a viable option for social media marketing for small business owners struggling to attract more customers.

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7. Amazon Ads

As the world’s leading online marketplace, Amazon needs no introduction, reaching millions of customers daily and catering to all product types.

This makes Amazon Ads an essential platform for businesses to target their core audience directly with ads matching their consumer habits.

Amazon Ads can increase sales and traffic to business websites, making it an impressive platform for building brand awareness.

There are plenty of resources for business owners to explore and improve their results, from case studies and guides to one-to-one sessions with Amazon’s experts.

This includes an extensive reference archive of free courses through the Amazon Ads Academy, covering all experience levels for marketing professionals and newcomers.

Offering everything from video ads to sponsored brands, Amazon Ads is an impressive platform for reaching your target market directly through successful advertising.

6. Twitter/X

Another popular website for placing social media ads is X, the number one platform for online discovery with over 500 million monetizable active monthly users.

Formerly known as Twitter, X has a highly engaged user base that can be accessed through affordable marketing campaigns with ad credits for new customers.

It offers highly customizable adverts to help businesses expand their online advertising reach, with access to an X Ads Specialist for an additional fee.

Local businesses can easily get ads up and running, design a logo for their brand, and use it on their marketing assets on X.

There are options for scroll-stopping format ads, website and app ads, carousels, and vertical video ads, providing ample scope for visual creativity.

A popular platform for corporate and media, X is one of the top choices for businesses looking to deliver time-sensitive promotions and B2B enterprises.

Ad campaigns can also be combined with regular posting on the platform, using hashtags and following trending topics to boost engagement with potential customers.

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5. YouTube

Advertising on YouTube Ads allows businesses to reach a vast customer base with targeted ad campaigns focusing on relevant keywords and channels.

The platform has millions of content creators producing videos for their subscribers, and businesses can create ads for their target audience.

Additionally, business owners can work directly with channel owners to include sponsored ads in their video content.

You can also set up a business channel and create videos that offer additional valuable content and resources for your customers.

Sharing this video content across social media channels can effectively balance paid advertising with organic online growth.

Engaging with comments from your channel subscribers and providing links to your business website can generate buzz without high ad spending.

It’s easy to set up and manage promotions, provided that ads are at least ten seconds long and meet the Google video ads requirements, they’re ready to go.

There are options for setting the promotion’s goals, adding locations for local businesses to target their area, and managing promotions through Google Ads.

With extensive promotional metrics available through YouTube Studio and real-time data, YouTube Ads is a powerful online video ad tool.

Read more: Find out how to become a YouTuber.

4. LinkedIn

Business-to-business organizations are well served through LinkedIn Ads, which offers robust marketing solutions and connects with over one billion professionals worldwide.

The platform has overcome challenges to cement its reputation as the leading platform for corporate interests and delivering adverts to your target market.

They offer a range of services for business owners, from sharing sponsored content to LinkedIn feeds to direct messaging and dynamic ads.

Small business owners can also use LinkedIn Ads to buy cheaper text ads and keep their overall marketing budgets low.

Budget ranges are extensive, and small business owners have flexible pricing options and an easy system for topping up their accounts.

Using the Campaign Manager, you can easily set up and run an advertising campaign on LinkedIn Ads to promote products or services or raise business awareness.

LinkedIn Ads also provides plenty of information to help improve campaigns, such as engagement analysis, video views, website traffic, and lead generation.

It’s also an invaluable resource for new business employee recruitment, allowing companies to advertise online for new hires with the relevant skills and experience.

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3. Instagram

Another platform with a visually attractive user interface that lends itself to creative businesses is Instagram, one of the largest social media platforms.

Advertising through Instagram Ads allows instant exposure to relevant members interested in your products and services.

The platform’s precise targeting and wealth of actionable insights make it easy to determine which posts to boost and the most effective content to promote your business.

Campaigns can be tailored for budget and duration, and these parameters can be altered if they fail to perform as expected.

You can also partner directly with Instagram influencers, who will discuss your products or services with their followers.

This makes Instagram a highly flexible platform, with the scope to experiment with different advertising approaches and fine-tune your content marketing strategy.

There’s also the option for multiple campaigns through the Ad Manager, which automatically shares adverts on different social media platforms, including Facebook.

With the option to convert existing Instagram posts into ads based on their popularity and engagement, it’s a highly flexible platform to promote your business effectively.

Learn more: Find out how to start a photography business.

2. Meta Ads

With its advanced targeting capabilities, extensive online communities, and large user base, Meta Ads remains one of the best business-to-consumer advertising platforms.

Previously called Facebook Ads, Meta Ads has a reach of over one billion people thanks to its connection with other platforms and online users.

Business owners can use it to increase their online sales or establish a loyal customer following, using comments, likes, and shares to measure engagement.

Each ad campaign can be fully customized, including age, gender, hobbies and interests, location, and other vital metrics.

There are options for A/B testing ads to see which images and text descriptions work best, making it an impressive resource for targeting local customers.

Likewise, businesses can foster healthy interactions through Facebook Stories and other features that don’t require a budget.

Many thriving Facebook groups can help business owners discover trending topics and consumer pain points that their products or services address.

Ads can be previewed before publishing, and experts are available to work directly with businesses to help them tailor their marketing initiatives.

As such, creating a Facebook business account is an essential way to improve your social media presence and engage directly with consumers through advertising.

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1. Google Ads

By far the most popular place to advertise online, Google Ads has been leading the industry for many years, offering businesses an unmatched level of reach.

While other platforms are challenging this leading edge, Google Ads remains the go-to search network for companies looking to target specific users.

Setting up a Google Business profile is easy, allowing companies to promote their content and increase their ranking in Google search results.

This includes core search engine optimization for keywords based on search volume and displaying ads based on users’ input into the Google search engine.

Ads on the platform can also be instantly linked to the location of a business’s physical store on Google Maps to help local customers track them down.

It also includes a Search Ads function to help identify keywords that potential customers may use and further maximize leads and conversions.

This impressive versatility for online businesses and helping customers find physical stores through Google Maps makes it a highly flexible advertising solution.

Business owners can combine Google Ads with a range of tools for freelancers to create visually compelling content marketing materials.

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Summary

Successful online advertising is crucial for building awareness among potential customers and informing existing customers about new products and services.

By selecting the most appropriate platforms outlined in this article for your business, you can effectively advertise online and get the best results on your investment.

As your business expands, you can reinvest funds into more extensive ad campaigns that drive your company up the search engine results and promote further growth.