The 10 Best Small Business Website Examples In 2024

An online presence is one key to success, whether running a local business serving the community or reaching an international audience of consumers.

The best business website examples showcase precisely how to do this right, from using striking visual elements to including crucial contact details to allow for customer feedback.

We’ve hand-picked ten of the best business website examples that demonstrate the core features that site visitors expect to help you drive traffic to your company.

Why Is A Small Business Website Important?

Setting up a dedicated website for your business has many advantages, serving as a focal point for potential customers to explore your products and services.

Here are some compelling reasons why making a small business website is vital for driving growth and maximizing your reach to potential clients:

• Improving brand identity: With a global reach and the power to control a company’s public perception, a business website is an excellent tool for clearly articulating your brand identity and what sets it apart from the competition.
• Selling directly to customers: Brick-and-mortar stores rely on footfall and custom from people in the local area, and a business website, with an online store for international sales, opens up access to potential customers on a larger scale.
• Building social proof: Through a combination of media coverage and customer testimonials, a business website clarifies your reputation in your chosen field of expertise with real-world examples of positive feedback.
• Ease of setup: With free tools to help you design a logo and create content for search engine optimization and marketing, setting up a business website has never been easier.
• Fostering ongoing conversations: A business website allows you to reach your target audience worldwide directly, building credibility through meaningful conversations that take customer feedback seriously and improve the company’s operations.

Setting up your own business website offers many more advantages, so it’s an essential element of any small business startup checklist that all entrepreneurs should include in their plans.

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The 10 Best Small Business Website Examples In 2024

Now that we’ve covered some main reasons why setting up an online presence is essential to success, it’s time to explore the website examples showcasing these principles.

We’ve covered a broad selection of business website examples covering everything from local coffee shops to banking institutions and digital marketing services.

10. The People Vs Coffee – Pop-Up Coffee Shop

If you’re a business owner in the hospitality industry, the web design for The People Vs Coffee should be at the top of your research list.

This website incorporates all the critical elements needed to attract customers, from beautifully composed photographs to clear contact points.

The web design begins with a welcoming home page summarizing the brand’s commitment to delivering a fantastic coffee experience for its customers.

There’s a selection of outstanding photographs showing off their venue, with links in the menu taking visitors to pages outlining their mission, services, and promise.

Contact details for email and phone are visible as soon as the visitor lands on the home page, along with a booking form for weddings and other private events.

It’s a great example of how small businesses promote their services concisely but eye-catching and an essential reference for anyone’s website design timeline.

Tip: Learn how to support small businesses.

9. Ladies Get Paid – Financial Advice

A small business website design aimed at financial advice takes a more professional approach, with precise use of fonts and a minimalist design that cuts to the chase.

The website for Ladies Get Paid perfectly captures this design aesthetic with a three-colored approach, neat fonts, and bold graphic design.

There’s ample evidence of credibility through the “Featured In…” section of the home page, which outlines their coverage on Bloomberg, The Huffington Post, and other media outlets.

For more information, the menu takes site visitors to their selection of courses and books, with additional resources for events and the option to subscribe.

Ladies Get Paid also includes an extensive selection of blog posts, offering potential clients something for free before deciding to invest in their services.

It’s one of the best small business website examples for anyone interested in exploring the potential of blogging to reach new customers.

8. La Petite Alice – Handmade Clothing

Many successful small businesses began life as hobbies by people who wanted to share their passion with a broader audience and start earning money.

The handmade clothing small business website for La Petite Alice is an excellent example of this approach, offering made-to-order pieces for a range of customers.

It’s an eye-catching small business website with an intuitive navigation bar and drop-down menu for the brand’s various clothing categories.

La Petite Alice uses a highly functional e-commerce platform to directly sell to customers through the website, with special offers on the home page.

A family-run company showcasing its owners’ passion, it offers a no-nonsense small business web design with high-quality photos and clear product pages.

Sell online with Friday’s e-commerce builder.

7. Contiant – Banking Services

As with Ladies Get Paid, the Contiant banking services website takes a minimalist approach to web design that matches the serious nature of managing finances.

The brand delivers advanced technology and secure payment systems for companies, including major financial institutions like Citi and HSBC.

It incorporates an animated homepage design that displays information through animations and infographic presentations as the user scrolls down the page.

This format is excellent for presenting vital information in a quick and easy-to-read manner that doesn’t swamp the visitor with excessive text.

Its user-friendly, responsive design and beautifully arranged custom graphics make it an excellent reference for those investing in a scalable business.

6. Music Villa – Musical Instruments

With the growth in musical instrument sales in the United States, websites such as Music Villa are experiencing increasing traffic from aspiring musicians.

This small business site features its leading products with clear images and pricing to help customers find the best guitars for their needs.

It lists all of their latest stock and must-see arrivals, with an attractive scrolling banner highlighting their biggest sellers and new releases.

Scroll down to the bottom of the home page, and there’s a clear map showing the physical location of their store where customers can visit and try out products.

Site visitors can also explore a more extensive selection of other music gear that the company offers through the comprehensive drop-down menus.

There’s also an informative About Us page where customers can learn about Music Villa’s background and their journey in the local music scene.

Fully optimized for search engine results pages and presented clearly on mobile devices, it’s another solid example of how small business websites should be designed.

5. Piboco – Children’s Book App

Children’s books present information as clearly as possible, with colorful imagery and lucid text that understands the target audience.

The website for the children’s book mobile app Piboco perfectly captures this approach’s spirit perfectly and is one of the best design examples in this category.

Launching the landing page, visitors are instantly presented with a video header that blends cartoon imagery with footage of parents and children reading together.

This sets the tone for a consistent experience throughout the site, with fun animated elements integrated with concise text and user-friendly links.

Piboco includes an informative About page that explains the project’s history and its desire to create tactile experiences for children.

There’s also a link to a free newsletter that offers potential customers additional value and insight into what the app can do for a child’s education.

Selling apps for mobile devices is one of the best businesses that run themselves, and Piboco’s small business website is worthy of emulation.

Learn more: Ultimate blog post checklist.

4. AARK Collective – Watch Maker

The world of horology is noted for its exceptional commitment to high-end manufacturing and design elements at the forefront of technology.

The independent watchmakers at the AARK Collective understand the importance of aesthetics, which is reflected in their web design.

Hit their landing page, and visitors are presented with a series of animated elements that showcase the brand’s best offerings to customers.

A large image links to their latest projects, with additional services like interchangeable strap customization and gifts underneath.

This small business website also includes comprehensive information on their creative process and interviews with key industry players.

The product pages have sections for best-selling watches and categories based on watch styles and gender preferences.

It’s a beautiful example of how an online store blends clear product images with detailed descriptions that showcase what makes the products appealing.

Setting up a small business website that captures this design approach is easy, with many tools for freelancers complementing the features available with a website builder.

Create an online presence with Friday’s website builder.

3. BentoBox – Marketing & E-Commerce

Another excellent example of a small business website operating in hospitality is Bentobox, a company dedicated to marketing and e-commerce for restaurants.

This business website is oriented toward helping restaurant business owners manage their finances and boost profits through operational efficiency.

It’s a website designed with a clear and informative layout that uses infographics and sound bites to capture the visitor’s attention at a glance.

Scroll down the home page, and you’ll find a wealth of data supporting their track record, including increased web traffic, revenue generation, and site visitors.

There’s also a video that demonstrates exactly how BentoBox functions for its clients and breaks down the various modules it offers.

BentoBox’s website also uses social proof to significant effect, with plenty of testimonials from satisfied clients praising their online ordering services.

There are also links to the company’s social media presence to increase its online reach and help improve brand awareness and communication.

Publish content with Friday’s blog website builder.

2. Robin Mastromarino – Freelance Designer

Working as a freelance designer is a hugely popular side hustle to pay off debt, with plenty of opportunities to earn money while working from home.

Freelance designer Robin Mastromarino’s professional website is a textbook example of presenting such services in the best possible light.

It opens with a truly unique presentation of Mastromarino’s design portfolio, which scrolls across the page horizontally from one design to the next.

Traditional illustrations, photography, and 3D modeling work are presented consecutively, with minimal use of text that might otherwise distract from the imagery.

Mastromarino has included a helpful About page highlighting his professional background and the hobbies and interests that inspire his work.

This is supported by a list of industry awards for site development and design and his contributions to the video game industry.

Visually stunning and free of unnecessary fluff, the Robin Mastromarino website design is an essential reference for anyone in this field.

Read more: 25 small business tips and tricks.

1. brand.new – Digital Marketing

The digital marketing industry is rapidly evolving, and firms such as brand.new, with its cutting-edge approach to design, are at the forefront of these trends.

Visit this small business website, and you’ll be presented with crisp animated elements that pop off the screen and draw your attention to the most critical aspects.

The website for brand.new is a true showcase for the design skills of its team, demonstrating their commitment to clarity and precision in their projects.

Visual elements are displayed on a white background for maximum impact, and bold text sums up their ethos in a few words.

Menu links are also minimalist, with an About, Contact, and Insta link and a toggle button to change the website’s language.

The combined result validates the “less is more” approach to design used in the best digital products and related websites.

Explore Friday’s website template library.

Summary

With a considerable degree of competition to overcome, running a small business is a challenge that requires a professional website to stand out from the crowd.

By referencing the small business website examples in this article, you can launch an online presence highlighting your expertise with vibrant visuals and articulate text.

As your company grows, your business website can be updated to include new customer testimonials and other information supporting your brand image.