Design Tools

At Friday, your creativity knows no bounds.
Unlock all the powerful features you need—no hidden fees, no surprises.
From start to finish, we ensure you have the tools to bring your vision to life without limits.

Design Tools

Fully customize your website with intuitive tools that give you complete control over the look, feel, and functionality of your site.

Edit By Device

Tailor every element for each device to ensure your site looks and works perfectly on desktop, tablet, and mobile.

Drag-and-Drop Editor

Speed up development with Friday's intuitive drag-and-drop editor, designed for ease of use.

Flexible Navigation

Select from multiple navigation styles to suit desktop, tablet, and mobile displays.

  • Responsive Sections

    Create responsive, flawless websites quickly with support for CSS Grid, Flexbox, and snapping, offering complete creative freedom.

  • Font Styles

    Select from over 100 beautiful font styles to apply across your website.

  • Content Import

    Quickly import content from an existing site or web page, automatically placing it in the template and Content Library.

Site Theme

Ensure a cohesive look by setting site-wide styles for text, buttons, images, backgrounds, and colors.

Developer Mode

Directly edit your site's HTML and CSS for enhanced flexibility and control.

Shrinking Header

Design stylish sites with headers that shrink on scroll, with customizable colors for text, buttons, and icons.

Backgrounds

Add background images or videos and enable parallax effects to create engaging websites.

Page Duplication

Copy any page or element on your site to reuse its design and layout elsewhere.

Color Overlays

Add color overlays to images and videos, controlling both color and opacity.

Text Link Customization

Select the font color and format for your site's text links.

Fully Responsive Framework

Build your responsive site on the robust ZURB Foundation framework.

Video
Backgrounds

Use video backgrounds to
capture attention on mobile,
tablet, and desktop.

Flat UI Design

Boost conversions with sleek, modern designs featuring a fast-loading flat UI.

Favicon

Enhance brand recognition by adding a favicon to display on the browser tab.

Rich Text Editing

Make text inside widgets more engaging with underlines, bold, italics, and links to other pages.

Customized 404 Page

Optimize every visit with a customized 404 page. Edit it like any other page, adding images, videos, buttons, and text.

Center Logo Navigation

Achieve flawless navigation with numerous predesigned layouts, fully responsive for all devices.

Image Optimization

Automatically optimize and resize images for each device and page location, improving page speed.

Photo Editor

Use Friday's built-in photo editor to crop, resize, and add overlays to your images directly in the editor.

Free Images & GIFs

Select free images and GIFs from our library, Unsplash, GIPHY, and more, with Friday's easy-to-use Image Picker.

  • Easy Image Upload

    Upload images from your computer or from online sources like Dropbox, Google Drive, and Facebook.

  • Videos

    Boost engagement by adding videos to your site. Upload directly or embed from YouTube, Vimeo, and more.

  • Gorgeous Premium Images

    Purchase premium Shutterstock images directly within the platform. Try them with watermarks before buying.

  • Photo Gallery

    Showcase images in a striking photo gallery with modern layouts and customizable text, buttons, and effects.

  • Image Slider

    Organize photos in a swipeable slider with various layouts, adding titles, captions, buttons, and links.

  • Background Slider

    Design a dynamic background with the Background Slider to display multiple images.

Templates & Sections

Choose from a variety of pre-designed templates and sections to quickly build a professional-looking website that suits your style and needs.

Templates & Sections

Choose from a variety of pre-designed templates and sections to quickly build a professional-looking website that suits your style and needs.

Predesigned Sections

Speed up the website design process by incorporating predesigned sections. Each section is expertly crafted and can be added instantly from the editor.

Create Your Own Sections

Design custom sections or save existing rows and pages for future use, allowing you to reuse them whenever needed.

Site Widgets

Enhance your site's functionality with a range of widgets, from social media integrations to contact forms, making your site more interactive and user-friendly.

Custom HTML

Insert custom HTML, CSS, and JavaScript into your websites for third-party integrations or custom functionality.

List

Design engaging lists for any purpose, from services to team members, with titles, descriptions, images, and links.

Click To Call

Allow visitors to call your business directly with one click from their mobile device.

  • Icons

    Select from over 1000 icons or upload your own SVGs and customize them to match your site's style.

  • Yelp Reviews

    Showcase top Yelp reviews on your site to build credibility with visitors.

  • Social Widgets

    Allow visitors to share your site with their followers by selecting and customizing social media icons.

Contact Form

Simplify visitor contact with an editable Contact Form featuring opt-in consent, various layouts, and integration with MailChimp, Constant Contact, and Google Sheets.

PayPal

Simplify online shopping or donations with a customizable PayPal button.

Disqus Comments

This commenting platform allows visitors to easily engage and provide feedback on your site.

Click To Email

Let visitors email you directly from your website with a single click.

Business Hours

Inform visitors about your store's operating hours by importing and editing business hours from an online source to save time.

Coupons

Easily add and manage coupons on your site, controlling discounts, durations, and more.

Divider

Insert customizable dividers with various layout and design options to enhance your site.

Multi-Location

Add a Mapbox-powered map displaying multiple locations to help visitors find the nearest one.

Popup

Implement popups to boost
sales, capture email signups, or
customize the site experience
for individual visitors.

Facebook Comments

Enable visitors to comment on your linked Facebook page directly from your website.

Facebook Like

Let visitors like your business's Facebook page directly from your site.

RSS Feed

Embed blog posts from other URLs directly into your website.

Share

Enable visitors to easily share your site on social media platforms like Facebook, Twitter, and LinkedIn.

Twitter Feed

Display a live Twitter feed to keep visitors informed and engaged.

Widget Search

Quickly find the widget you need with Friday's tag-based widget search.

Online Scheduling

Use vcita to enable visitors to schedule appointments from any device, including desktop, tablet, and mobile.

Maps

Use Mapbox-powered maps with sleek layouts to help visitors locate your physical locations.

  • OpenTable Reservations

    Simplify table reservations for visitors with the OpenTable online booking service.

  • Restaurant Menu

    Quickly create appetizing restaurant menus by syncing and editing an existing online menu, complete with images and customizable layouts.

  • File Download

    Allow visitors to download files such as PDFs and spreadsheets with a simple click.

AI Assistant

Leverage the power of AI to simplify content creation, design, SEO, and overall site management, making it easier to build and maintain your website.

Get Suggested Text in Seconds

Instantly generate new content for
titles and paragraphs within the
text widget and Content Library.
Need a change? Get a new
version with one click.

Make Quick Edits

Quickly adjust content length, translate text, correct grammar or spelling, and modify the tone.

Automatically Add Business Context

Provide basic business details once, and the AI assistant will automatically include relevant context in future content prompts.

Generate Site-Wide Meta Tags in One Click

Automatically create SEO metadata, including meta titles and descriptions, for every page on your site with one click.

Generate Alt Text for Images Site-Wide

Generate accurate, detailed alt text for all images site-wide with one click, boosting traffic and accessibility through AI analysis.

Optimize Store Product & Category Descriptions

Insert customizable dividers with various layout and design options to enhance your site.

Generate Sections

Quickly create attractive sections with relevant text and images. Customize the content manually or with AI modifications as needed.

SEO Tools

Optimize your site's visibility on search engines with comprehensive SEO tools designed to help you attract more visitors and grow your online presence.

Global CDN

Reduce load times significantly with Friday's global CDN hosting all static files like images, PDFs, and documents.

IndexNow

Friday sites support IndexNow, allowing websites to directly submit updated content to search engines for immediate crawling.

Free SSL

Every Friday website comes with an SSL certificate, which can be installed in a single click to enhance SEO rankings.

Google Core
Web Vitals

Friday widgets, templates, and
technologies are optimized to
achieve top Core Web Vital
scores for LCP, INP, and CLS.

Google PageSpeed Optimization

Friday websites are optimized for Google PageSpeed automatically with each publish or republish.

Schema Support

Easily add schema for business info, FAQ pages, videos, products, blogs, and more.

AI Metadata

Create content-informed titles and meta descriptions for all pages with a click, or fine-tune each page as needed.

AI Alt-Text

Instantly produce accurate, detailed alt-text for images to boost traffic and accessibility. Update one image or all site images with a click.

Dynamic Serving

Your website dynamically adjusts to the device type (desktop, tablet, or mobile) and optimizes content for faster load times.

Robots.txt

The robots.txt file is automatically included and directs search engines on which pages to index or exclude.

Automatic Sitemap

Each site automatically generates a sitemap to guide search engines on which pages to crawl.

Open Graph Support

Utilize Open Graph to share your website's images, titles, and descriptions on social networks like Facebook and LinkedIn.

Vary: user-agent

The Vary: user-agent header signals search engines that content varies based on the user's device type.

Page Titles

Manage the titles of each page to ensure optimal visibility in search engines.

Meta Keywords & Descriptions

Customize the keywords and descriptions for your entire site and individual pages for better search engine optimization.

Customizable Page URLs

Modify the URLs of your pages to enhance search engine visibility and help visitors understand the content.

Alt and Description Tags on Images

Enhance search engine discovery of images on your website with detailed alt and description tags.

301 Redirects

Use Friday to create 301 (or 302) redirects for any page, and upload bulk redirects via CSV for convenience.

Mobile-Friendly Design

Images are automatically optimized to comply with and exceed Google's mobile-friendliness standards.

No JavaScript Content

Friday uses server-side rendering (SSR) to ensure search engine bots can easily index your content.

Multi-language

Automatically implement hreflang tags to inform search engines of all language versions of your pages.

Canonical Tags

Friday automatically generates and manages canonical tags according to best practices.

Standardized Markup and Control

Utilize Friday's standard markup best practices for images and headings, or customize them in developer mode.

Blog

Share your thoughts, updates, and stories with the world through a fully-featured blogging platform that's easy to use and customize.

Schedule Posts

Keep your blogs updated with fresh content by scheduling posts to be published in advance.

Smart & Connected

Use two connected modes to keep blog posts organized and visually appealing. Set structure in Layout Mode and add content in Post Mode for consistent design flexibility.

SEO-First Design

Each blog post features a smart, consistent design structure that benefits SEO and enhances the visitor experience.

Flexible &
Customizable

Add various content types to your
posts, including images, widgets,
rows, and columns, with easy
layout and style customization.

Syndicated Content

Automatically generate and update ATOM and RSS feeds with each new blog post.

Blog Tags

Enhance blog SEO and help visitors find relevant posts with consistent autofill tags.

Fully Responsive

Ensure your blog displays flawlessly across desktop, tablet, and mobile devices.

Blog Stats

Track visitor numbers for each post with automatic tracking and gain insights with detailed stats and analytics.

Easy Management

Use the search feature to easily locate posts by subject, author, or publish date.

Accessible Site-Wide

Add blog elements anywhere on your website to ensure visitors can access posts from any page.

Ecommerce

Set up and manage your online store with powerful ecommerce tools, enabling you to sell products, process payments, and manage inventory seamlessly.

0% Transaction Fees

Friday does not charge fees on store transactions, though most payment gateways have their own fees.

Sell Digital Products

Sell digital products like e-books, music, online classes, and legal documents to monetize your skills and expertise.

Sell Physical Products

Sell physical products ranging from fashion to specialty items like toolboxes with Friday eCommerce, regardless of your catalog size.

AI Assistant

Use AI to craft compelling product
and category descriptions. The AI
Assistant is available directly in the
description box to enhance your text.

Automated Taxes

Reduce compliance risks and costs while selling globally with live, accurate tax rates at checkout, powered by Avalara's integrated tax solution.

Automated Shipping

Streamline your shipping process from checkout to delivery with automated order fulfillment. Access live shipping rates and discounted labels, powered by Easyship.

Options & Variants

Offer customers various product options like size and color, and manage each variant's pricing, SKU, and images directly from your catalog.

Product Import & Export

Import catalogs from other platforms, update existing ones, or export your catalog with a single CSV file upload or download.

Store Search, Sort & Filter

Add Product Search and Sort & Filter widgets to help customers quickly find and purchase the exact products they want.

Automated Taxes

Reduce compliance risks and costs while selling globally with live, accurate tax rates at checkout, powered by Avalara's integrated tax solution.

Automated Taxes

Reduce compliance risks and costs while selling globally with live, accurate tax rates at checkout, powered by Avalara's integrated tax solution.

SEO

Improve your store's search engine visibility by customizing product page meta tags and URL handles.

Inventory Management

Efficiently manage products, categories, and variants. Track inventory, set prices, SKUs, and images for each variant.

Display Discounts

Increase conversions by displaying slashed regular prices next to discounted prices.

Absolute Design Freedom

Fully customize your store pages, including product pages, to match your vision. Experience unparalleled design flexibility.

Sell Services, Tickets & Vouchers

Add online payment capabilities to sell services, vouchers, and event tickets, transforming your site into a revenue generator in minutes.

Accept Donations Online

Collect online donations to support your non-profit, religious, or other organization.

Automated Taxes

Reduce compliance risks and costs while selling globally with live, accurate tax rates at checkout, powered by Avalara's integrated tax solution.

Automated Taxes

Reduce compliance risks and costs while selling globally with live, accurate tax rates at checkout, powered by Avalara's integrated tax solution.

Product Schema

Automatically generate the correct schema markup for each active product, giving your store a strong SEO foundation.

Digital Downloads

Sell digital content like videos, audio files, images, and documents for purchase and download.

Fully Responsive

Friday's website builder includes a fully responsive eCommerce solution that looks great and works seamlessly on desktop, tablet, and mobile.

Integrated Design

Your online storefront seamlessly integrates the same color palette and font styles as your website.

Delivery Zones

Easily set delivery zones by marking areas on a map. Define multiple areas per store with different rates.

Product Pages

Select from engaging product page layouts and customize descriptions and designs. Display multiple product images as well.

Automated Store Emails

Boost sales with automated marketing emails that remind visitors of abandoned carts, celebrate purchase anniversaries, and more.

Product Categories

Organize products into categories for easier browsing, with customizable category page layouts.

Sell on Social Media Channels

Increase exposure and simplify shopping by reaching your customers through Facebook and Instagram stores.

In-Store and Scheduled Pickup

Provide customers the option to pick up online orders at your business location, whether for food or retail items.

Tracking Codes

Add tracking codes to “Thank You” pages to report sales and track affiliate and PPC campaign effectiveness.

Stock Count

Show stock levels to create urgency and encourage purchases.

Shipping Providers

Offer domestic and international shipping with providers like FedEx, UPS, and USPS.

Shipping Options

Control available shipping options, such as overnight or standard shipping.

Zapier Integration

Streamline your workflow with automated Zaps for new or updated store orders via Zapier integration.

Abandoned Carts

Utilize your abandoned carts list to create targeted marketing campaigns that re-engage customers (coming soon).

Sell Subscriptions (Coming Soon)

Boost revenue by offering recurring subscriptions for physical, digital, or service-based products. Easily set up and manage subscriptions directly from your catalog.

Square POS (Coming Soon)

Manage customers, transactions, inventory, invoicing, and payments with Friday's Square integration. Accept in-store payments via iOS and Android devices.

Dynamic Pages

Quickly generate and update multiple pages using your content collections, perfect for sites like real estate listings, team pages, or catalogs.

Dynamic Pages

Accelerate site-building by creating multiple pages from a single design with content from internal or external collections.

Internal Collections

Manage text, images, addresses, and more within the editor, and connect collections to Dynamic Pages for instant page creation.

Ready-to-Use Dynamic Pages

Pre-connected to a dataset managed in the editor, these pages are ready for real estate listings, team pages, and more.

External Collections

Link Google Sheets, Airtable, or any external database to Dynamic Pages. Updates to data automatically reflect on your site.

API Documentation

Create and manage Dynamic Pages via API calls without entering the platform. See the full documentation for details.

Any page can be a Dynamic Page

Convert any existing site page to dynamic or design a dynamic page from scratch.

Content Library

Organize, manage, and reuse your media and content efficiently with a comprehensive content library that keeps everything at your fingertips.

  • Content Import

    Accelerate website building by importing content from websites or Facebook pages into the Content Library.

  • Manage Images

    Use Friday's Content Management tools to manage and save images in the Content Library. Access free and premium images, upload your own, and organize them into folders.

  • External Data Sync

    Sync site content with external data sets via API. Updates to the source data automatically reflect on connected widgets.

Connect to Widgets

Easily manage text blocks, images, and addresses by connecting them to the Content Library.

Business Information

Collect and manage business information like name, phone number, address, and social media profiles in one place. Connect to widgets for easy updates.

Create Collections

Add and manage collections of business images with titles and descriptions in the Content Library. Connect to galleries, sliders, and more.

Manage Files

Keep all business-related files in one place using the Content Library for easy access and management.

Manage Form Responses

SView, manage, and delete contact form responses from your website visitors with ease.

AI Assistant

Quickly generate or enhance content within the Content Library.

Membership Sites

Build and manage exclusive membership areas with secure access, offering personalized content and experiences for your members.

Members-Only Content

Design membership plans with exclusive content for members-only pages.

Sell Content-Based Subscriptions

Create recurring revenue with paid membership plans offering exclusive content.

Customizable Login Page

Customize the login page as you like, using the site's Global Design or your own changes.

A Built-in Capability

Fully integrated membership capability with no need for extra code or plugins.

Member Management

Manage and track members from the editor side panel.

Easy Membership Signup

Add a signup button to your site for easy membership registration and exclusive content access.

Multi-purpose Setting

Utilize membership for communities, corporate initiatives, or professional content delivery.

Multiple & Secure Login Options

Members can log in via email, Google sign up, or Okta for secure access.

Multi-Language

Reach a global audience by easily creating a multilingual website, ensuring your content is accessible in multiple languages.

55+ Languages

Select from over 55 international languages.

SEO-Friendly

Enhance your website SEO with language-specific URLs for geo-targeting.

Easy-to-Use

Create responsive multi-language websites quickly with Google Translate's easy-to-edit automatic translations.

Fully Customizable

Edit each page in every language to ensure nothing gets lost in translation.

Under the Hood Access

Access and adjust code on every page for per-language customization.

Site Personalization

Tailor your website experience to individual visitors with dynamic content based on triggers like location, device type, or behavior, enhancing engagement and relevance.

Pre-Made Personalization Rules

Select from a library of pre-made personalizations and implement them in just a few clicks.

Build From Scratch

Create custom personalization rules by combining various triggers and actions to match your unique business requirements.

Easy to Edit & Customize

Easily edit and customize personalizations, allowing you to reuse and tweak them to suit your customer's needs.

Location Trigger

Utilize geo-targeting to display content relevant to the physical location of your site visitors..

Number of Visits Trigger

Customize what visitors see based on their number of visits, with different messaging for first-time and returning visitors.

Time Trigger

Personalize your website based on the time of day visitors arrive. Set rules to recur daily, weekly, or monthly.

Device Type Trigger

Tailor calls-to-action, messages, and more based on the visitor's device type.

Campaign URL Trigger

Tailor web pages for visitors coming from marketing campaigns to provide a consistent experience.

Add New Content

Trigger the addition of new content such as sections, coupons, or special messages based on specific actions.

Add Custom JavaScript

Use custom JavaScript to show or hide content based on defined triggers.

Add Notification Bar

Display a notification bar at the top of your website to highlight promotions or special messages.

Background Image

Change your website's background image to draw attention to events, initiatives, or holidays.

Custom CSS & HTML

Use custom CSS and HTML to create unique and engaging website personalizations.

Hide Row

Hide rows on your website using personalization rules for a customized visitor experience.

On the Go

Manage your website from anywhere with mobile-responsive tools that let you edit, update, and monitor your site on the go.

On-the-Go Editing

Edit and republish your site from your mobile device or tablet. Upload photos, update information, and more on the go.

Upload Photos from Your Device

Add, sort, and edit photos in galleries and sliders directly from your mobile device or tablet..

Edit Frequently Used Widgets

Easily edit commonly used widgets like text, image sliders, and buttons on both mobile devices and tablets.

Add & Remove Widgets

Add and remove widgets seamlessly with an inline selector, optimized for mobile and tablet use.

Touch-Optimized Design

Enjoy a seamless experience with touch-optimized design, featuring easy-to-click buttons and intuitive flow on mobile and tablet.

Site Configuration

Manage every aspect of your website with robust tools for secure hosting, GDPR compliance, performance optimization, backups, and domain management, ensuring your site runs smoothly and securely.

Reliable Hosting

Friday websites are hosted on AWS, providing secure and reliable cloud-based hosting with unlimited bandwidth and storage.

Custom Domain

Control your site's domain name and easily connect it with a third-party provider..

Global CDN

Reduce load times with Friday's global CDN, which hosts all static files like images, PDFs, and documents.

Google PageSpeed Optimization

Friday websites are automatically optimized for Google PageSpeed upon each publish and republish.

Site Backups

Create backups of your website before making edits, and revert to any previous version when needed.

Free SSL

Every Friday website includes a free SSL certificate that can be installed with a single click.

Customizable Cookie Notification

Customize and activate cookie notifications to inform users about data collection.

Privacy Page Template

Use the included privacy page template to inform visitors about data usage. Easily activate and customize it for your site.

GDPR Compliance

Ensure GDPR compliance with built-in tools like privacy policy templates, cookie notifications, and response pages.

Dynamic Serving

Automatically optimize website content based on the type of device being used, whether desktop, tablet, or mobile.

Site Duplication

Accelerate site-building by duplicating and editing existing sites for new purposes.

"Just amazing..."

"I can finally say goodbye to Wordpress! Friday is the first website builder that just made sense to me. Plus, I finally feel like my blog truly represents me now!"

Stacy L

Blogger

"Just amazing..."

"Switching to Friday Website Builder was the best decision for our business. The drag-and-drop editor is incredibly user-friendly, and we had our site up and running in no time!"

Sarah K

Small Business Owner

"Just amazing..."

"My favorite part about Friday is the all-inclusive nature of this platform. I don't need to buy expensive plugins or templates, everything is included!"

Emily R.

Event Photographer

"Just amazing..."

"Friday’s eCommerce tools have transformed our online store. The seamless integration and flexible payment options make managing sales a breeze. Everything we need was included!"

Alex H

Online Store Manager

"Just amazing..."

"Friday’s AI tools are a game-changer. This made adding and refining content to my site so simple! I also was able to use the AI tools to improve my site's accessibility score!"

Laura M

Speech Therapist

"Just amazing..."

"After trying quite the number website builders, we finally found one that works! The intuitive interface, powerful tools, and reliable performance make it the perfect solution for our needs."

Steve R

Entrepreneur