Friday Vs Wix: A Side-By-Side Comparison For 2024

Creating a stunning website with a range of features has never been easier, with Friday and Wix delivering a wealth of easy-to-use features.

Whether creating a website for a small business or showcasing your artistic side, you’ll need a website builder that’s right for you.

To help you decide, here’s a complete overview of Friday and Wix, comparing each platform’s core features, pricing, and more.

Friday vs. Wix: Overview

Friday

Friday’s website builder is a relative newcomer, with dedicated developers painstakingly researching the industry to hone its platform.

Drawing on customer feedback, Friday has focused on delivering a streamlined website builder that offers excellent customization and ease of use.

While other website builders offer various subscriptions, Friday keeps it simple with a single price and offers exceptional value.

Wix

First launched in the early 2000s, Wix is a famous website builder with features for businesses and individuals.

It includes many features available through Friday, such as blogging and e-commerce, and utilizes the same drag-and-drop functionality.

Wix offers a range of subscription packages, with some features only accessible with additional payments and overall above-average prices.

Quick Comparison: Friday Vs. Wix

Editor

Website builders offer a variety of editing tools and user interfaces that help construct aesthetically pleasing and functional sites.

Here’s how Friday and Wix compare in terms of delivering an intuitive editing system for adding web pages and visual assets.

Learn more: Find out how to create a website design timeline.

Friday

Friday’s core editing features have been designed to deliver an intuitive user experience, requiring no web development experience.

Built around a simple yet effective drag-and-drop interface, it delivers flexible navigation tools, device optimization, and site-wide content themes.

This approach quickly creates a cohesive look, whether setting up a virtual assistant profile or an online store for selling artwork.

Here’s an overview of Friday’s core editing tools you can use to create a website:

• Responsive page sections. Friday’s editor allows flawless site architecture through a combination of CSS Grid and Flexbox for complete creative freedom.
• Customizable backgrounds. The editor allows users to include images and videos as page backgrounds, which are instantly optimized for display on all device types.
• Instant import and duplication. Reusing page elements and importing assets from other websites can be performed in a few simple steps.
• Dynamic page elements. Background sliders, galleries, and automatically adaptable visual assets help create dynamic pages, and there is a range of free assets to choose from.
• AI Assistant features. Friday’s core artificial intelligence tools can streamline site creation by generating text for pages and adding site-wide meta tags.

The Friday editor is also loaded with widgets that can help you integrate your content with social media and connect with your audience.

Learn more: Incorporate a Friday press page and attract new clients.

Wix

Wix’s website editor is built around an intuitive user interface and follows the same core drag-and-drop functionality as other website builders.

Its standard editor is easy to use and has the basic features needed to get a website up and running with the core page elements.

Editor options available through Wix include media, text, social media widgets, and other page elements that can be dragged into position.

Other features available in the Wix website builder editor include:

• Adding video and music players. Creatives looking to share their music and live performances can add media to their pages.
• Image editing tools. The Wix editing process allows you to adjust an image’s brightness, contrast, highlights, and shadows.
• Multiple page elements. Wix includes a good selection of forms for collecting visitors’ information and contacting the website.
• Community features and live chat. Wix’s editor has built-in features for adding forums and groups where visitors can converse.

Wix’s baseline editing tools cover many bases, but many must be purchased through the app market if you want to optimize the platform entirely.

Bottom line: Both Friday and Wix use the same content creation and editing approach, with like-for-like features that make it easy to build websites.

Friday’s shallower learning curve and lack of additional fees for features give it the overall edge, making it optimal for beginners looking for a frustration-free workflow.

Discover Friday’s features.

Templates

Using website templates is a valuable time-saving feature, providing access to attractive layouts based on themes for businesses and personal sites.

Here’s what you can expect when exploring the selection of templates available through the Friday and Wix website builders.

Friday

The Friday developers have compiled an impressive selection of templates for all types of websites.

They range from impressive freelancer templates to layouts dedicated to all business types, and they’ve been created with careful consideration for the end user.

Finding the best template for your requirements is easy, thanks to concise categories covering all the most popular website styles.

You can preview each template with pre-determined content or use your site to view it on different devices.

Friday’s template previews illustrate how they appeal to a core audience and how clients can customize them for their businesses.

Here’s a selection of the key categories available through Friday when choosing a template:

• Online stores. Friday includes templates for a broad selection of online stores, so something here can match most physical and digital products.
• Business websites. For a more professional visual style, the selection of business templates delivers a neat presentation with a highly functional UI.
• Restaurants and food. Friday’s eye-catching selection of themed templates is well-suited to cafes, restaurants, and food delivery services.
• Portfolios and resumes. If you’re setting up a virtual assistant profile or hunting for a new job, these templates will help your portfolio shine.

Friday’s selection of templates continues to expand and offer complete customization options to tailor them to a business’s specific requirements.

Learn more: Find out more about the best businesses that run themselves.

Wix

With Wix’s long history in the website builder market, the platform has established an extensive selection of templates for its customers.

As with Friday, these are divided into categories based on common website types that complement the blank template option.

Each template can be viewed in a preview to assess its viability, and users can filter templates based on popularity and recommendations.

Some of the main template categories available with a Wix account include:

• Health and wellness. This category is divided into subcategories, including sports and individual sections.
• Online stores. As with Friday, Wix’s selection of online stores covers various store types such as fashion, arts, electronics, and books.
• Creative templates. Photographers, musicians, and other creative people have plenty of appropriately themed templates to begin their website creation journey through Wix.
• Community websites. Wix also includes templates for organizations such as schools and universities or event-based sites for weddings and conferences.

Selected templates can then be customized through the Wix editor to alter the layout and add unique content based on the site’s requirements.

Bottom line: While Wix has a more extensive catalog of templates, but the sheer volume can be overwhelming.

Friday’s library of templates has been carefully curated to maintain quality and is easier to browse based on a range of popular categories.

Customization

Website customization is vital for delivering optimal content that reflects your brand, from designing logos to fine-tuning content presentation.

Friday and Wix offer powerful customization tools, so let’s break down what they are and how they function in more detail.

Friday

Friday’s customization options allow users to quickly adapt their chosen template to the requirements of their site.

New pages can be easily added based on the site’s requirements, with full customization options for all page elements using the drag-and-drop system.

Building on its pre-structured design elements, templates can be enhanced directly with new rows, columns, and other components.

Creating new custom sections allows interactive and visual assets, such as videos and image galleries, to be included in the design.

This can then be refined using Friday’s extensive selection of widgets to convey crucial information to visitors where required.

The result is a system of customization that offers near-endless scope for updating selected templates to deliver precise results across a site.

Wix

Like Friday, Wix’s template editing system uses the core drag-and-drop user interface to add new elements and tweak the site’s layout.

You can update the template’s overall theme and change the font styles and colors of background elements and featured text.

The template can be enhanced with various elements, such as buttons and galleries, contact forms, and other interactive features.

Wix also includes transition effects that can be added to pages, delivering a more visually engaging experience for visitors when navigating the site.

Unfortunately, once you’ve published your website, Wix doesn’t allow you to switch to a different template after the fact.

Bottom line: Comparing Friday and Wix for their customization tools, it’s clear that both website builders have carefully considered all user scenarios. However, Wix’s app market introduces complexity to customization, which Friday avoids by including all customization tools from the outset.

Marketing & SEO

Brand awareness and marketing are intrinsically linked, and understanding SEO trends is vital for staying ahead of the competition.

Here’s how Friday and Wix compare for marketing and SEO tools that you can use to drive traffic to your website.

Friday

Search engine optimization and marketing are intrinsically linked, and Friday is designed to combine these vital processes.

If you’re choosing the best e-commerce business name or working on a personal blog, it has plenty of SEO tools to help.

These tools are integrated into the platform’s core editing suite for ease of use, covering the main site, blog, and online store.

This makes it easy to ensure consistent SEO across a website, from the page titles and meta keywords to images and other media.

Friday also includes SEO data analytics, which tracks various metrics to refine content and increase search engine ranks.

Wix

Like Friday’s website builder, Wix has a great selection of SEO tools to help improve a website’s visibility on the leading search engines.

These can help capitalize on marketing trends and manage SEO tasks such as adding tags, converting images, and other optimization functions.

It also includes AI tools for page analysis, which help users create relevant metadata and descriptions, resulting in faster loading times.

Beginners can use the SEO panel for quick adjustments, while more experienced developers can fine-tune SEO with manual controls.

Bottom line: Friday and Wix are powerful builders for building an audience with impressive SEO and marketing tools.

In a head-to-head comparison, each platform offers robust tools with impressive data analytics, resulting in an even match.

E-Commerce

Businesses expanding into online selling and artists looking to sell their art require robust e-commerce solutions to generate revenue.

Here’s what you can expect when setting up an online store using the Friday and Wix website builders.

Friday

Selling products through a website is a great way to capitalize on affiliate programs and generate revenue directly from visitors.

Friday’s integrated e-commerce features are presented intuitively, reflecting its beginner-friendly user experience and thorough approach to integration.

Digital and physical products can be listed in the store inventory, and an AI assistant feature helps create product and category descriptions.

Many automated tools can help manage compliance and taxes and fulfill orders ready for shipment.

Here are some other essential e-commerce features available through Friday:

• No translation fees. While many e-commerce platforms include transaction fees, Friday won’t charge you anything when you make a sale.
• E-commerce SEO and analytics. Friday’s e-commerce store can be fully optimized for search engines and offers impressive sales data to track performance metrics.
• Donation processing systems. If you run a charity or non-profit organization, you can use Friday to collect donations for your cause.
• Digital download support. Videos, audio files, online courses, and other digital downloads can be listed and sold on the Friday platform.

It’s an exceptionally versatile platform that is up to date on the latest e-commerce trends, with a fully responsive approach to design and optimization.

Wix

Wix’s e-commerce capabilities vary depending on the subscription, with basic packages lacking this core feature.

Its online store features a versatile selection of templates and store types, catering to a decent selection of sellers.

If you’re a stay-at-home mom looking to make money or a professional company, there’s a store template here for your needs.

Some of the other e-commerce tools you can use through Wix include:

• Multiple sales channels. Wix is comparable with mainstream online stores, including eBay, Amazon, Google, and Instagram, as well as physical stores.
• Various payment processing options. Buyers can pay for purchases on Wix stores using Google and Apple Pay, as well as PayPal and credit cards.
• Competitive payment rates. Wix charges reasonable fees, including a 2.9% fee plus a 30c charge for online credit card transactions.
• Setup wizard. Wix includes a setup wizard to walk users through the steps to help streamline the process of getting a store up and running.

Additional e-commerce tools are available through the Wix app market, although users require the Core Plan for basic e-commerce integration.

Bottom line: If you’re setting up a website to sell products, both services include e-commerce platforms that complement their marketing and SEO tools.

Friday’s e-commerce tools are more seamlessly integrated and don’t require upgrading your subscription to access the service.

Blogging

Whether setting up a fitness blog or writing articles to promote your business, you’ll need a versatile platform to create and share content.

Friday and Wix feature impressive blogging capabilities to help you compose articles to share insights and engage with your community.

Friday

With the future of blogging brighter than ever, most website builders use feature-rich platforms for creating and sharing content.

Friday’s blogging tools offer a world-class selection with a high degree of customization and impressive optimization features.

Integrated into the core editing suite, they allow for easy content creation and management along with full SEO tagging and responsive design.

Users can trace visitors through multiple stats, manage and schedule posts, and add a range of widgets to a blog’s layout.

Learn more: Optimize your content pipeline with a blog post checklist. 

Wix

Wix’s blogging tools are accessed via the platform’s blog manager, with a neat interface and streamlined workflow from composition to publishing.

Creating, organizing, and managing post schedules is straightforward, with the option to combine templates with AI tools.

Additional blogging features include adding subscriptions and comments for engagement with the audience and tag posts.

Bottom line: The blogging features and functionality on Friday and Wix website builders both follow the familiar format with flexible customization and scheduling.

Friday’s ability to import blogs from external sources goes beyond Wix, which only allows importing content from other Wix sites.

Hosting & Security

Website hosting and security are critical concerns for many businesses, with the rise in cybersecurity concerns and data theft.

Whether you’re planning a consulting website or personal blog, here’s how Friday and Wix solve these pressing challenges.

Friday

The Friday developers have combined a complete hosting and security service into their platform to save customers time and effort.

In addition to allowing customers to choose a custom domain and website name, they also include complete SSL security for data protection.

Friday is updated based on current cybersecurity trends, with full GDPR compliance and site backups.

Wix

Like Friday, Wix also includes domains in its price, although the free plan is loaded with intrusive Wix ads and branding elements.

Purchasing a domain and hosting can also require an additional fee on top of the subscription that should be factored into your budget.

Security features are thorough, including SSL security and compliance with Payment Card Industry Data Security Standards for e-commerce.

While information on malware protection isn’t available, Wix does maintain site history in the event of accidental deletion.

Bottom line: Friday and Wix prioritize the safety and data of their customers by providing robust measures to protect against security vulnerabilities.

Since both platforms comply with international privacy and security regulations, they offer comparable peace of mind for their customers.

Customer Support

Building a website can be challenging, with customer support vital for promptly resolving problems to avoid delaying schedules.

With international businesses demanding 24/7 support, here’s how Friday and Wix’s support compares when fulfilling this requirement.

Friday

Getting a swift response from a website builder’s customer support is essential, whether you’re working from home or running a large company.

Friday’s strong reputation for delivering prompt customer support is reflected in the user reviews on various consumer review platforms.

Its support team works around the clock to resolve issues from its global customer base, utilizing multiple channels and contact points.

In addition to live chat, customers can access Friday’s support team via email, with responses typically delivered promptly.

Wix

Wix’s track record for customer support has been variable over the years, with differing opinions and services based on the user’s subscription packages.

While many customers praise the service for its swift responses, others have shared complaints about payment issues and other problems.

This is partly due to their VIP plan system, which pushes their top-paying customers to the top of the queue at the expense of standard members.

Bottom line: Regarding customer support, Friday is the clear winner, with 24/7 services that cover live chat for instant resolution of any issues.

Wix’s track record is somewhat variable, with negative reviews on sites such as Trustpilot and Site Jabber discussing issues with disputes and payments.

Pricing

Whether you’re setting up a site for a side hustle to pay off debt or an online presence for your company, pricing is essential when budgeting.

Let’s break down how Friday’s single subscription model compares to the various annual pricing plans Wix offers its customers.

Friday

Unlike many other website builders, Friday opts for a single subscription model that covers the full range of tools included in the price.

This price covers domain hosting, security, and all the features and widgets needed to set up a complete site for your audience.

It also includes the full suite of blogging and e-commerce tools, with payment processing and data analytics for driving traffic and sales.

This simple approach allows for optimal budget management, whether you’re selling home-made crafts or running a small business.

Wix

Wix offers its customers a range of pricing plans, including different services, domain hosting, and storage space, depending on the chosen package.

Here’s what you can expect to pay for Wix’s different premium plans:

• Light plan. Allows two collaborators and 2GB of storage, with one year’s free domain.
• Core plan. Available for up to five collaborators accessing 50GB of storage, it covers basic analytics and e-commerce functionality.
• Business plan. Catering to ten collaborators with 100GB storage standard marketing tools and analytics, this plan accepts payments.
• Business elite plan. This plan unlocks Wix’s advanced options and the full developer platform.

Prices for each plan are subject to change, and additional features may still require payment on the app market.

Bottom line: Wix’s selection of subscription packages and the necessity for extra fees to access apps can soon add up to high monthly costs.

Alternatively, Friday’s single subscription model means you know exactly what you’re paying for without worrying about hidden costs down the line.

Friday’s simple pricing covers all features.

Bottom Line

Factoring in the scope of editing tools, blogging and e-commerce integration, and overall customization, it’s clear that Friday and Wix are industry leaders.

The impressive integration of Friday’s core suite of features sets it apart from Wix, particularly for beginners who want a streamlined workflow.

Likewise, Wix’s pricing structure and fees for add-ons fail to match Friday’s single subscription, which covers everything you need to set up a website.