The 10 Best Fashion Blog Examples for Aspiring Fashion Bloggers

If you’re passionate about fashion, starting a blog is a powerful way to share your personal style, explore trends, and build an audience around what you love.

The best fashion blogs stand out by combining strong visual design, consistent content, and a clear point of view that resonates with readers.

To help you get inspired, this guide breaks down the best fashion blog examples and what you can learn from each while building your own blog.

What Makes A Great Fashion Blog?

While each has its own unique style and approach to content, most fashion blogs share commonalities that make them appealing.

Key characteristics that define the best fashion blogs include

• A distinctive voice that appeals to fashion lovers: People who seek out fashion inspiration online look for voices that fit within their own style. The best blogs cover fashion-related content in ways that reflect their personalities and experiences.
• Fashion industry knowledge and style tips: Excellent bloggers possess a deep knowledge of well-known fashion brands and the latest industry trends. This is reflected in their ability to give fashion advice that resonates with readers and to provide outfit inspiration.
• Colorful, high-quality photos and videos: Fashion is all about strong design and visual flair, and the most popular fashion blogs showcase a range of styles with gorgeous visuals. They also use color schemes and fonts to enhance the fashion aesthetic emphasized on their website.

The top fashion blogs have enjoyed consistent growth thanks to these qualities, which have helped build relationships with readers and fashion brands.

Types Of Fashion Blogs

The fashion industry is vast, with many styles and diverse consumers seeking shopping tips and advice.

If you’re considering blogging as a freelance business idea, these popular types of fashion blogs will help you focus your efforts:

• Personal style blogs: Many excellent fashion bloggers use their platforms to express their individual style, sharing style tips and clothing collections.
• Haute couture and luxury fashion blogs: If you’re up to date on the latest fashion ideas from luxury brands, you can focus on these products on your blog.
• Gender-based fashion blogs: Blogs dedicated to women’s and men’s fashion both have large audiences seeking gender-specific capsule wardrobes and the latest releases.
• Fashion and beauty tip blogs: In some cases, fashion bloggers combine related topics, such as health and beauty advice or makeup line reviews, to support their fashion content.

Additional fashion blog types include vintage and retro clothing, plus-size clothing, and blogs focused on sustainable and ethical clothing.

Recommended reading: How to make a personal website.

How We Chose These Fashion Blog Examples

When compiling our list of fashion blog examples, we’ve used a selection of criteria to deliver an eclectic mix.

This includes showcasing a range of blog styles, from contemporary street fashion to vintage accessories and other outfit ideas.

We’ve assessed their website layouts, selecting those that use effective design to present stunning outfits to readers.

Our selection criteria also cover the written content and its potential to inspire fashion writers to start their own blogs.

The 10 Best Fashion Blog Examples For Aspiring Fashion Bloggers

Whether you’re focused on timeless fashion or everyday style, there are successful fashion blogs you can use for inspiration.

Here are 10 best fashion blog examples, ranging from personal style diaries to full-scale fashion media platforms.

10. Fashion Jackson

Founded by Amy Jackson, the Fashion Jackson blog focuses on classic, approachable style for urban women.

Incorporating the best website fonts that pop off the screen, her blog covers product reviews, inspirational outfits, and recommended capsule wardrobes.

Amy has expanded her revenue through blogging and her own fashion label, Mayson the Label, which sells upscale sportswear.

Everything is presented with effective use of white space and attractive photographs showcasing Jackson in multiple outfits.

9. Style Rave

Like Fashion Jackson, the Style Rave blog makes excellent use of its white background to boost the colorful clothing on display.

Font selections pair well with other brand elements, creating an overall elegant, upmarket aesthetic that matches the clothing styles.

Style Rave also dives into celebrity styles, offering outfit ideas inspired by rappers, athletes, and other notable public figures.

Content is varied, with plenty of seasonally appropriate tips, while direct links to purchase items make shopping easier for visitors.

8. Atlantic-Pacific

Initially established as a personal blog by Blair Eadie, Atlantic-Pacific has become a mainstay of the fashion blogging community.

Demonstrating what a blog should include, it features a wealth of informative posts, style and gift guides, and an accessory-packed store.

Eadie draws on her industry background at Gap, Tory Burch, and Old Navy to present insightful, informed opinions that have set new trends.

If you’re interested in preppy, colorful garments that incorporate classic elements, Atlantic-Pacific is a must-read blog.

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7. Fashion Steele NYC

The popular fashion blogger Monroe Steele is another urban-focused writer for trend-setters living in places like New York City.

Her blog, Fashion Steele NYC, offers in-depth guides to clothing shopping across a range of American and international locations.

In addition to guides to shopping in New York City and elsewhere, the blog posts explore makeup and beauty tips and advice.

It’s all presented wonderfully, with a clean black text on white, intuitive user interface and navigation, and easily accessible social media links.

6. The Business Of Fashion

As the name implies, The Business of Fashion takes a deep look at the industry, with breaking news and robust data.

The website explores the state of fashion from all angles, breaking down the changing retail landscape, acquisitions and mergers, and more.

Presentation is appropriately news-like, with a site layout more akin to traditional news outlets than to fashion blogs.

To balance the volume of text, the website layout features plenty of colorful photographs that enhance its legibility.

5. We Wore What

Danielle Bernstein launched her We Wore What blog in 2010 while studying at the Fashion Institute of Technology in New York.

This background is evident throughout the content, from the daily outfit diaries to her recommendations for elevated essentials.

It has since become a fully fledged lifestyle blog run in the spirit of entrepreneurship, with Bernstein engaged in numerous collaborations.

With an eclectic approach to fashion and vibrant panels throughout the homepage, We Wore What is one of the best fashion blog examples.

4. The Modest Man

For comprehensive insight into men’s fashion, The Modest Man delivers reviews, outfit ideas, and accessories.

The presentation is polished and well-organized, with professionally edited photos, a slick carousel for the latest posts, and seasonal content.

The blog also includes many how-to guides, from looking great while staying warm to tips on dressing for formal occasions.

It’s a feature-rich men’s fashion blog that keeps readers up to date on the latest trends and styles.

3. Who What Wear

The blog Who What Wear is among the leading voices in contemporary fashion, beginning as a newsletter before expanding into its current form.

Over the years, the writers have expanded into books and spin-offs, turning their blog into a corporate media brand.

The site’s design is impressively neat, with a cascade of large, colorful images of stylish outfits that link to informative articles.

Topic-wise, the blog explores Gen Z fashion, the latest celebrity styles, and viral fashion trends with passion and insight.

2. Color Me Courtney

The blog Color Me Courtney has earned its name, with vibrant pinks, yellows, and oranges popping off the page when the site loads.

Taking a personal approach to fashion blogging, the posts and articles showcase Courtney in a variety of attractive locations.

Throughout the blog, she enthusiastically discusses her purchases and recommends new fashion trends to her readers.

It’s a fun, engaging blog that brings a welcome personal touch that makes the content feel intimate and memorable.

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1. Fashionista

Beginning life as a fashion blog in 2007, Fashionista has since become a highly respected source for the latest industry news.

Fashion and beauty news is complemented by a diverse range of articles, presented in large thumbnails and bold white text.

Fashionista’s growth has seen the site evolve into a robust, influential force in the industry, moving beyond blogging to journalism.

If you’re considering long-term goals for a fashion blog, the information and presentation on this site are essential references.

How Fashion Blogs Make Money

Whether you’re hoping to make money as a stay-at-home mom or build a full-time career, there are several ways to monetize fashion blogging.

Consider implementing these revenue streams to turn your fashion and lifestyle blog into a consistent source of income:

• Display ads: A simple way to start generating revenue is to run display ads, with revenue increasing as your site becomes more popular and you gain more traffic.
• Implement affiliate marketing: Signing up for affiliate programs is another tried-and-tested monetization strategy that pays you a commission for each purchase your readers make of related products.
• Get sponsored by brands: As your blog builds a reputation in the fashion world, you can get sponsored by brands, creating sponsored posts and other content for them.
• Sell your own line of clothing and accessories: Running your own fashion blog is also ideal for promoting and distributing unique fashion pieces directly through an online store.

You can also use your personal style blog to sell digital products, such as eBooks on fashion and beauty tips, as well as other resources.

How to Start a Fashion Blog (Quick Guide)

If you’re eager to share your insights into what’s fashionable or trying to break into the fashion industry, starting a fashion blog is a must.

Here’s a concise guide you can use to set up a website and start writing blog posts that resonate with your audience:

• Choose a name around your niche: When you’re clear on which fashion niche to explore, brainstorm potential names for your blog that resonate with like-minded readers. Consider using wordplay or rhymes to make your name more memorable and stand out from other bloggers.
• Select a website builder: A great website builder is vital for fashion blogging, providing a framework for your site’s pages, analytical tools, and built-in design tools. These can be combined with additional tools for freelancers that streamline asset creation and monitoring site performance.
• Create eye-catching images and informative blog posts: Next, populate your blog with engaging content, including blog posts and guides, high-quality photos and videos of exceptional garments, and more. Text-based content should also be optimized for search engines, using keyword research tools to identify SEO-friendly terms.
• Promote your fashion blog to your target audience: Getting the attention your blog deserves requires a proactive approach to promotion and marketing. You can share new posts in Facebook mom groups to save money or run ad campaigns across various social media platforms.

As your fashion blog gains more traffic, you can expand your monetization with sponsored posts, affiliate programs, and other mechanisms.

Learn more: Blogging as a side-hustle.

FAQs About Fashion Blogs

To ensure we’ve covered all the key aspects of fashion blogging, here are our answers to the most frequently asked questions:

What are common mistakes in fashion blogging?

Failure to establish a clear niche or personal tone can lead to lower traffic and a perception that your blog isn’t distinguished.

There are also broader pros and cons of blogging that apply to all blog types, such as mishandling negative feedback and failing to employ SEO.

Are fashion blogs still popular?

Fashion bloggers remain hugely popular online, with their presence across social media reflecting the future of blogging’s diversity.

With additional revenue opportunities associated with blogging, it’s an excellent home-based business idea for moms.

Who is the most successful fashion blogger?

The Italian entrepreneur Chiara Ferragni, who runs the blog The Blonde Salad, is hugely influential and successful.

Sometimes referred to as the “first fashion blogger,” she’s participated in brand collaborations with Louis Vuitton and Dior.

Summary

Building a successful fashion blog requires a clear niche, engaging content, and a thoughtful approach to design and growth.

These fashion blog examples show how consistency, creativity, and strong branding help attract readers and long-term opportunities.

Use these insights to shape a fashion blog that reflects your voice and supports your goals as a creator.