How To Design A Logo For Your Mom Blog In 10 Easy Steps

Learning how to design a logo for your mom blog is a surefire way to ensure your website looks polished and professional.

A great logo encapsulates the essence of your blog, whether you're focused on fitness or sharing advice on the best baby gear for new mothers.

In this guide, we'll break down the key aspects to consider when designing a logo for your blog to make it stand out from the crowd. 

Things To Consider When Designing A Blog Logo

Before you sit down and start sketching out the design elements you want to include in your blog logo, there are a few rules of thumb to bear in mind.

By keeping these considerations front and center when working on your logo, you'll ensure it delivers the biggest possible impact for your audience.

Here are the main things to consider when creating a blog logo:

1. Make it simple.
2. Choose a memorable logo design.
3. Keep it appropriate to your blog's brand identity.
4. Aim for something timeless.
5. Ensure the design is versatile.

We'll touch on these considerations in more detail as we break down the process of creating a great blog logo.

Blog Logo Ideas

Creating a blog logo should capture the tone, style, and major themes that sit at the heart of your brand and ethos.

To help get you started, here are some tried-and-tested blog logo ideas that will give you plenty of food for thought when you begin to create your own.

1. Travel blog

Adventurous bloggers like  Girl Gone Travel, who like to share their travels with their readership, typically use icons suggesting faraway destinations.

These include a globe of the earth, an airplane in flight, or subtle designs that indicate vacation landscapes such as mountain ranges and tropical beaches.

2. Fashion blog

Style-conscious bloggers, such as  The Daily Belle, often use logos that feature classic and beautiful fonts that can be seen in high-end brands such as Christian Dior.

These softer, minimalist fonts can complement images and icons of elegant animals or silhouetted people with a sleek and modern sensibility.

3. Food blog

There are thousands of blogs dedicated to foodies, with many excellent and inspiring logos to check out when researching your own blog logo.

Many great food-related blogs, for example,  Rachel Cooks, use vector art of herbs or vegetables or depict utensils such as rolling pins or pans.

4. Fitness blog

Fitness blogs like  The Fitnessista often use logos that impart energy and vitality to the viewer, for example, by depicting a racing heartbeat or dumbbell.

Blogs dedicated to a specific sport, such as running, might use an icon of legs in motion, whereas a tennis ball icon might be used for that particular sport.

5. Wellness blog

In contrast to the fitness blog, a wellness blog, such as  Wellness Mama, will incorporate colors that suggest a calming influence, such as blue or green, to capture their style.

As you might expect, any featured images or icons will reflect the natural world, using elemental imagery or pictures of trees and plants to enhance the logo.

How To Make A Logo For Your Mom Blog (Step-By-Step)

Whether you're a seasoned illustrator who understands the ins and outs of branding or a complete newcomer to the game, there are key steps to take when designing a logo.

We've covered everything you need to know in this step-by-step guide so that you can confidently create a stunning logo for your blog.

Now that we've covered the process, here's how to create a logo for your mom blog:

Step 1: Choose Your Audience

Blogging is one of the best ways to  make money as a stay-at-home mom, but there are thousands of websites out there competing for attention.

Before designing your blog logo, you must carefully define your target audience to help determine what features to include.

If your blog is focused on babies and baby accessories, its design should aim to reflect this, while a fitness-centric blog logo should capture the energy of exercise.

Once you're happy with your niche, brainstorm a list of related words and phrases to use as a reference point for your blog brand.

Step 2: Research Your Competition

There are many amazing mom blogs out there that feature professionally produced logos, and you should research your competition to see what designs they use.

You can start by checking out the  best mom blogs and see how they implement their personal brand and the stylistic choices they make with their logo designs.

See how their logo styles match their area of interest, whether running a lifestyle blog or a website dedicated to eating healthily on a tight budget.

Compile a selection of blog logos you find appealing, then note the color schemes, pictures, and other elements that work.

Step 3: Pick A Color Scheme

When you're ready to begin designing the perfect blog logo for your website, you should first focus on choosing a color scheme.

When researching logo colors, you'll have noticed how most websites use a blog logo design that features two or three colors at the most.

This ensures that the logo is uncomplicated and eye-catching, instantly recognizable at a glance without too much visual information getting in the way.

You can use a color wheel or  color palette generator to help you find a combination of colors that effectively complement one another in your design.

Step 4: Choose A Font

Next, you'll need to choose a striking font for your logo design and the name of your blog on banner images and social media pages.

There are thousands of fonts to choose from, and the best blogs tend to use those most in keeping with the tone and style of content.

For example, some of the  best NYC mommy blogs use an Art Deco-style font that captures the spirit of the Big Apple during the height of the 1920s.

Many bloggers use script fonts to deliver a sense of style and panache, and if you have access to a graphic designer, they can suggest custom typefaces.

Shortlist a selection of fonts, then see how your blog name looks with each of these until you're happy you've picked the best one.

Step 5: Consider Including An Image

When you design a blog logo, you can also opt to include an image to help reinforce your website's purpose and style.

While not all logos feature an image, they can work together well with a simple wordmark logo to visually convey your specialty at a glance.

For example, if you're running a healthy eating blog and want people to grasp this when they first see your blog logo, a simple image of a whisk will clarify what you're covering.

On the flip side, if an image is too detailed and complicated, it might not be clear what it is supposed to be when viewed in low resolution on a small phone.

Again, drawing inspiration from your favorite mom blogs can help you recognize what works well and what types of images you should avoid.

Step 6: Choose Design Tools

You can use a wide range of tools when designing your blog logo, offering a broad selection of logo templates you can customize.

The website  Canva is an easy-to-use online logo maker that provides plenty of visually stimulating assets you can use to get started on your logo design.

It comes with hundreds of free logo templates which can be quickly edited to match your chosen color palette and the ability to trademark your design.

If you're more savvy with technology, software such as Adobe Photoshop will give you a broader selection of powerful image editing tools to play with.

You can use these design programs in conjunction with a  blog website builder, allowing you to check each iteration to see how it appears on your website.

Step 7: Try Various Layouts

When you create a blog, you'll find that your  website builder templates open up plenty of opportunities for creative layout ideas.

The same principle applies when you put together a logo for your blog: the more you play around with the layout of the elements, the more inspiration you'll find.

This can range from moving around the logo's text elements or changing the font size to repositioning the image and flipping the color scheme.

When you're playing with layouts, remember to bear in mind the core rules of thumb outlined above and to keep the layout simple and ready to scale.

You can also consider the general rules of composition that artists and photographers use when framing their images to draw the viewer's attention to the logo.

Step 8: Check Resolutions & Dimensions

A great logo for your blog must look its best no matter what resolution it is displayed at, remaining clear and crisp on all possible devices.

It's one of the main reasons many logo designers opt for simplicity, as a detailed logo may look stunning on a computer screen but muddled on a smartphone.

The easy way to avoid this pitfall is to check for yourself how your logo looks on all the devices you have access to and see if it needs simplifying.

If your branding isn't clear on a smartphone, it's time to head back to the drawing board and strip down any unnecessary elements that are causing the issue.

You can also consider drafting different logo versions for different media formats and resolutions rather than aiming for a one size fits all logo design.

You can also create logo versions at different dimensions, for example, one to use as a small icon and another for your home page banner image.

Step 9: Share With Friends & Colleagues

Before you commit to a final design, you should get as much feedback as possible from friends, family, and any design professional or bloggers you know.

While not everyone has access to feedback from the  best mom influencers on Instagram, it's nevertheless worthwhile getting reactions from potential readers.

As the feedback comes in, make notes of all the positive and negative responses to see if there are any recurring themes and observations.

If you can share the logo with people who aren't in your friendship circle, you'll find that feedback, particularly negative feedback, is more honest.

Friends and family can tend to be less critical to avoid hurting a person's feelings, so spread your feedback net beyond these close circles.

Step 10: Refine The Final Design

Once you've gathered all the feedback you can, you can use this to make final adjustments to refine the final design ready for use.

This could be a complete overhaul, in which case you have to go back to the drawing board and rethink your purpose and intent.

Or it could simply be a case of repositioning your icons to enhance your brand presence and make it a little clearer to your potential customers.

Once you've made these final alterations, run it through steps 8 and 9 once again to double-check it looks great across all formats and gets the thumbs up from critics.

Summary

Designing a stunning logo for your mom blog can be daunting, and we hope this article has helped you start creating a unique logo.

There are many excellent free logo maker apps and other online resources you can use to design a logo, so make sure you take advantage of what they can offer.

Once you're happy with your finished design, you can use it to help transform your blogging hobby into a fully-fledged business for additional income.