10 Social Media Portfolio Examples & How to Build Yours

Exceptional portfolio websites from the leading social media strategists

Becoming a successful social media manager requires a strong online presence that showcases your ability to deliver results in a competitive landscape.

The best social media portfolio examples demonstrate the most effective ways professionals use to highlight their skills through previous projects.

To help you create a stunning social media portfolio, we've compiled ten examples that bring together exciting visuals with relevant information.

10 Social Media Portfolio Examples & How to Build Yours

Working as a social media strategist requires a clear grasp of processes and trends, from corporate branding to social media platform rules.

We've included a broad selection of social media portfolio examples to help you capture the attention of potential clients the moment the page loads.

So, with our criteria explained, let's explore the 10 best social media portfolio examples and how you can build yours in 2024:

10. Lauren Nicole Miller

Social media and branding professional Lauren Nicole Miller adopts a smart approach to her social media portfolio that instantly demonstrates her expertise.

Her portfolio hub page uses the familiar layout for Instagram account newsfeeds, with colorful thumbnails of videos in a tiled format.

Instagram is among the most popular social media platforms, making Miller's design choice a savvy and forward-thinking way to gain attention.

The use of video content also helps keep the visitor's attention, saving them from wading through pages of text-based information.

It's a compelling social media portfolio that will attract content creators offering affiliate programs to help drive brand awareness.

9. Homemade Social

The portfolio website for Homemade Social takes a more casual approach to design, with minimal text and plenty of vibrant images linking to each category.

The company provides boutique marketing services to a range of companies, from new makeup businesses to health and wellness brands.

With an appropriately welcoming font and color scheme, the portfolio covers each of their projects with animated examples that bring them to life.

Presentation of branding assets is supported by in-depth data outlining each campaign's performance, from website clicks to post insights.

There are also client testimonials and ratings that offer additional social proof and persuade prospective employers to consider their services.

8. Michael Antolak

With clients including IBM in his work history, Michael Antolak opted for a more conservative and professional aesthetic for his social media portfolio.

The choice of font, combined with the treeline banner image, recalls the minimalist design used by the best architecture websites to capture the reader's attention.

Antolak has earned praise from IBM's former president Thomas Watson Jr for his work, wisely placing this testimonial front and center on the homepage.

Additional content blends informative text with infographic-style data, with liberal use of large thumbnail images showcasing his design style.

These images reflect the breadth of his previous work, which ranges from flyers for local bands to corporate advertising for Pizza Hut.

It's a near, intuitively arranged social media portfolio that reflects Antolak's ability to effortlessly adapt his design style based on the client's needs.

7. Leidy Valdez

With over eight years of social media strategy experience under her belt, Leidy Valdez has plenty of material to use for her portfolio website.

Her impressive work samples are carefully curated to ensure the best projects engage the audience when landing on the website.

Valdez presents her core skills and experience in a stylish black-and-white photo, covering her content creation background and management.

The layout of Leidy Valdez's portfolio demonstrates what can be accomplished using a website builder, with well-organized subcategories to explore.

Thumbnail links to her recent work samples are followed by links to her various media pages, including BuzzFeed and various tech brands.

The portfolio website is rounded off with her basic contact details, with additional work experience and achievements listed at the bottom of the page.

6. Tim Campbell-Smith

Digital marketing consulting and training expert Tim Campbell-Smith has years of experience to his name, using this background prominently on his website.

The first thing visitors are presented with when landing on his portfolio website is an overview of his accomplishments at the top of the page.

This includes a list of his speaking engagements and events, awards and nominations, and the number of digital marketers he's professionally mentored.

Next, the site outlines the various contact points potential clients can use to reach out and discuss hiring his marketing services.

In addition to basic email inquiries, Campbell-Smith includes his LinkedIn and Instagram account links to make connecting with him easier.

Campbell-Smith also uses his portfolio website to highlight his broad skill set, which covers work as a photographer in addition to marketing expertise.

This allows him to create a portfolio with attractive visual assets and a text-based overview of his extensive consulting background.

5. Scarlett Mansfield

Social media marketing freelancer Scarlett Mansfield packs a lot of information into her portfolio website the moment the site loads.

This begins with a detailed breakdown of how her services can help clients accomplish their goals and the skills she brings to the table.

Her experience in social media strategy is covered along with her ability to write creative copy and set up social media channel schedules.

This is vital for turning social media followers into fans, and Mansfield backs up her claims with case studies and explanatory text.

While Scarlett Mansfield's portfolio site is text-heavy compared to other examples we've covered, she avoids overwhelming readers with judicious formatting.

Her case study incorporates clear bullet points and subheaders, which continue through her explanation of how she helped clients achieve growth.

The page is rounded off by a rotating carousel of client testimonials praising her work and establishing her reputation in the industry.

4. Summer Zhou

The website for Summer Zhou is another example that incorporates visual elements found on popular social media channels to draw the reader's attention.

Summer, a social media manager and communication strategist, has a lengthy portfolio in various industries and fields.

Each of her projects, which covers photography and graphic design, is presented on the portfolio page with crisp and vibrant thumbnail images.

Click through to the details, and Zhou breaks down the project details clearly and concisely, complementing the explanatory text with full-page images.

The writing has a pleasing personal touch that helps the audience connect with Zhou's approach to her role and engage fully with the content.

She also provides an overview of the campaign performance, explaining how she designed and directed various marketing campaigns for clients.

In addition to the standard Contact page, there's a live chat feature to help initiate conversations with potential clients through direct messages.

3. Victoria Nikolaeva

Digital content and project manager Victoria Nikolaeva specializes in partnering with games industry companies, creating engaging content for marketing campaigns.

Her website is a comprehensive overview of her experience and work that resembles the best freelancer portfolio page designs for finding clients.

Sporting a bold, vivid color scheme and design that combines black, white, and yellow, it's a style that helps the text pop out of the page.

This is matched with a catchy slogan, "Making people disable AdBlock one ad at a time," which encapsulates the ethos behind her work.

The portfolio page then adds a personal touch with a short paragraph outlining the travel and art that inspires her working style.

It's a punchy section that shows her artistic influences and adventurous approach to marketing and working in the games industry.

For her complete portfolio page, there's a compilation of collateral materials from her print media background, each using a scan of the magazine page.

Thumbnail images for her video game collaborations follow, each using the original brand logo for the game and media outlet.

2. Stephen Mistovich

Like Victoria Nikolaeva, marketing expert Stephen Mistovich uses a simple yet effective color combination to highlight his strong portfolio.

For the banner, he's combined a professional-looking portrait photo of himself and the catchy slogan, "Keeping your brand front-of mind."

After creating a connection between his work and personality, Mistovich includes a brief paragraph-long overview of his services that segues into his portfolio page.

Here, visitors can find a wealth of resources about his previous successful work for clients, each with a bright and engaging image link.

His broad-ranging portfolio features work for small business startups, food and drink outlets, and more serious-minded corporate entities.

It's a great combination of easy-to-read information and resources to help potential clients get a clear idea of their services in a short time.

1. Brain Bytes Creative

Our final social media portfolio example comes from Brain Bytes Creative, a collective of marketing professionals who specialize in developing brands.

In contrast to the minimalist approach taken by some digital marketing experts, this site is full of eye-popping bright colors in its design.

Like the best consulting websites, there's a clear overview of the various services on offer, from SEO and conversion rate optimization to content creation.

Each of these services includes a link to take visitors to in-depth overviews, with explanations as to how Brain Bytes Creative can help.

This is supported by a well-articulated step-by-step breakdown of their approach to digital marketing and how they can help drive traffic.

Previous success stories are also included to further persuade potential clients of their track record in branding and other areas of marketing.

The Importance Of A Compelling Social Media Portfolio

With worldwide social media usage rising year-on-year, few companies can avoid creating an online presence to reach new clients.

To help cater to this growing demand, there's been an explosion in the number and variety of digital marketing professionals to assist with the creative process.

With high levels of competition for landing the best contracts, it's crucial to create a social media marketing portfolio that stands out from the crowd.

A strong social media portfolio presents an opportunity to curate your best work and showcase your unique talents as a social media marketer.

It's also a forum for collating glowing testimonials from previous clients, case studies, and other data supporting your strategy for successful projects.

With social media campaigns vital for digital marketing, creating a social media portfolio website ensures your target audience discovers your services.

How To Build Your Social Media Portfolio (Step-By-Step)

Many common elements can be seen in the social media portfolio examples outlined above that make a professional portfolio website stand out from the competition.

By identifying these assets, you can draw up a website design timeline to effectively manage the process of creating a social media portfolio.

Technical aspects, such as the site's architecture, should be considered, along with storytelling techniques and visual elements for a cohesive experience.

Here's a complete breakdown of the building process when creating a social media portfolio to attract the best potential clients.

Step 1: Check Your NDAs

A social media portfolio resembles an extended version of an individual's resume, designed to highlight previous projects and attract potential employers.

As such, it's a tool for sharing your experience with real-world examples, creating the necessity for verification that it's okay to share this work publicly.

Before adding content to your portfolio website, you should review the material to ensure it doesn't violate a Non-Disclosure Agreement with past clients.

Such agreements may restrict you from using the work, so if you're unsure, reach out to the client to verify the terms of your NDA.

It also pays to research the finer points around Non-Disclosure Agreements, so you know how to proceed when updating your portfolio in the future.

Step 2: Define Your Audience & Goals

The best social media marketing campaigns succeed because they understand their target audience and relevant industry.

This is equally true for social media portfolios, whether you're aiming to impress marketing agencies, industry insiders, or freelance clients.

Once you've identified your target audience, consider your core goals and how your portfolio website can be used to express them.

This process can help you brainstorm the content you want placed front and center and compile optimal keywords for search engine optimization.

Once this groundwork has been laid, you can start building your content selection to reflect your skills and experiences in social media management.

Step 3: Content Selection - Showcase Your Expertise

A common expression in digital marketing is "content is king," so presenting unique, high-quality images and informative text is closely linked to this concept.

This means selecting eye-catching work samples from high-profile clients demonstrating your experience with various social media platforms.

If your previous projects delivered outstanding results for the client, include any data or metrics that back up your ability to increase their brand awareness.

Likewise, if you overcame any unique challenges during the process, share your approach to solving the problem with the reader.

With attention spans becoming increasingly short, it's important to get the attention of your site's visitors the moment they open the home page.

Step 4: Design Elements - Make it Visually Appealing

One of the most effective ways to capture people's attention is to create eye-catching and powerful visual elements that draw them into your content.

It's something that the best artist websites demonstrate, and the same techniques can be applied when putting together a social media portfolio.

Your website's design should be constructed on consistent visual themes that carry across throughout the content creation process.

This means choosing a color palette and font and applying it to your portfolio website's branding elements such as banners and logos.

If you don't have access to professional design tools, you can use free online design services such as Canva and Adobe Spark to create these assets.

Data and metrics can also be transformed from plain text into attractive infographics or charts to make them more easily digestible for your audience.

Step 5: Platform Choices - Tailor to Your Work

Digital marketing professionals are expected to understand the features and content formats of all the main social media platforms.

This means using your social media portfolio to spotlight specific examples of social media accounts where you've had notable successes.

You should avoid attempting to be comprehensive, selecting only the platforms where you've achieved results that align with your desired audience.

This can be supported by images, screenshots, and data analytics that put a figure on the outcomes your social media posts achieved.

Step 6: Storytelling Techniques - Engage Your Audience

Once you've captured your audience's attention with appealing visual content, it's time to retain their interest through a compelling narrative.

You can use your portfolio site to share your personal brand and journey through the industry, giving potential clients a deeper insight into your work ethic.

By highlighting your problem-solving skills and adaptability, your audience will better connect with your content and want to learn more.

If you're using a blog website builder, you can write insightful articles outlining your social media strategy and approach in more detail.

Blog creation can be time-consuming, so if you're struggling to fit it into your schedule, consider hiring a freelance writer to take the task on board.

Over time, you can refine your storytelling content to include updated keywords, driving your site further up Google's search engine ranks.

Step 7: Visual Branding - Create a Memorable Identity

We've touched briefly on the importance of visuals, but it warrants exploring in more detail to help you create a professional-looking social media portfolio.

A social media professional is expected to be up to date on best practices around graphic design and branding, so the site should reflect this knowledge.

Having established a color and font scheme, you should design a logo that captures the essence of your services in a memorable style.

Branding elements can then be supported by professional photographs and illustrations wherever relevant to enhance the first impression.

If you've created brand assets for previous clients, link to the relevant social media profiles as part of your portfolio website's work examples.

Step 8: Curate & Present Your Work

Once you've brainstormed the content creation required for your portfolio website, it's time to curate the selection and choose your best work.

The familiar adage "less is more" should be front and center of this process to avoid overwhelming site visitors with an overload of information.

As with the best press pages, your portfolio website should be structured clearly and intuitively, allowing visitors to navigate directly to pertinent information.

Arrange your portfolio into categories such as projects, the social media platform used, and content types to highlight your social media services.

Remember to include a call-to-action and contact details, so potential clients can communicate with your social media agency to find out more.

Tips on Building Social Media Portfolios Without Experience

Working as a social media marketer is one of the best freelance jobs for beginners, with thousands of opportunities on platforms such as Upwork and Fivver.

However, it can take time to establish your services, and many social media professionals work their way up the industry while building their reputations.

If you're new to the industry, you can gain valuable experience working as an intern or offering your skills as a volunteer with an established company.

Consider using any personal projects you've worked on, outlining the skills and experiences from your work history that social media marketers seek.

The more experience you gain working on various social media channels, the greater the variety of assets you can use when building your portfolio website.

Sharpen & Showcase Your Social Media Skills

There are countless online resources for social media managers to help them develop their talent stack and hone their marketing skills.

Many of these are free to use, and it pays to devour resources such as courses and industry blogs to stay abreast of the latest marketing trends.

As you develop these key skills, you can update your social media portfolio to ensure it reflects only your best work samples from past employers.

This journey can then be shared as part of your social media portfolio page, highlighting your passion for creating content that optimizes results.

Build Your Social Media Manager Portfolio

For all website content creation, an important part of the process is analyzing performance and assessing which assets have the greatest impact.

This begins with competitor analysis to see how established brands showcase their work and break down the key elements they use.

Once you have a handle on the best approach, you can set up social media marketing test cases based on fictional clients and brands.

Reaching out to social entrepreneurs and non-profits and offering your social media manager services can also help you expand your portfolio website.

Summary

Creating a compelling social media portfolio is essential for attracting the best clients in your industry niche and securing long-term contracts.

You can create an effective action plan and showcase your best work by carefully analyzing the social media portfolio examples outlined in this article.

As you pick up more work, you can update your projects and client testimonials to ensure your social media portfolio remains fresh and invigorating.