27 Best Informational Websites to Inspire Your Own Design In 2025

Informational websites have become the backbone of the internet, helping people learn, explore, and stay informed on every imaginable topic.

Whether built for education, entertainment, or research, these sites demonstrate the power of well-structured content.

In this guide, we highlight the best informational websites that combine great design, usability, and content strategy to engage and educate visitors.

What Is An Informational Website?

An informational website is a platform dedicated to sharing a wide range of content that focuses on a specific topic for its readers.

One of the most common types of websites, they represent digital knowledge hubs through articles, videos, and other informative content.

Used by individuals and businesses alike, informational websites offer extensive educational resources through a dynamic, user-friendly platform.

Whether creating a business website or mastering a hobby, informational sites are valuable resources for exploration and continuous learning.

27 Best Informational Websites to Inspire Your Own Design

Whether you’re planning a business site or researching how great design builds trust, informational websites offer many valuable lessons.

Below, you’ll find 27 of the best informational website examples, each demonstrating how design, structure, and storytelling work together to create a seamless user experience.

Let’s dive in!

27. Khan Academy

The non-profit organization Khan Academy offers a wide range of educational content, spanning from Pre-K to college.

With an AI-powered tutor and personalized learning experiences, it’s a robust resource for both educators and students.

If you’re creating an interactive informational website, Khan Academy’s integrated features are an excellent point of reference.

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26. Code Academy

The information website Code Academy takes the interactive lessons and AI tools of Khan Academy and applies them to programming.

Its learning assistant also pairs with free access to a jobs checker, allowing budding coders to enter a profession.

If you’re creating a website project plan that requires advanced features, Code Academy provides plenty of inspiration.

25. Google Scholar

Providing access to a vast library of scholarly literature, Google Scholar is widely used by researchers and educators.

Google Scholar has transformed research, providing a benchmark for information web development and search bar implementation.

24. Stack Exchange

Some of the best information websites are built around a community-oriented approach to development that collates extensive data.

One such site is Stack Exchange, which uses a Q&A system and rewards contributors for quality and consistency.

23. Wired

The magazine-style website Wired is a go-to resource for technology news and behind-the-scenes stories from innovative companies.

It delivers the same crisp and neat user interface on the mobile website, showcasing the importance of cross-device optimization.

22. Steve Jobs Archive

The Steve Jobs Archive is a rich repository of resources and information for every aspiring entrepreneur active today.

Visitors can explore Jobs’ legacy and work while developing new business ideas, drawing inspiration from the extensive archives.

21. Canva Design School

The Canva Design School complements the platform’s free resources with plenty of practical guidance and certified courses.

If you’re looking for the best fonts for your website or marketing materials, this informational website is a valuable resource.

20. Polygon

Video game enthusiasts rely on Polygon as their go-to platform for the latest gaming news, features, and reviews.

The site leverages its strong social media presence for promotion, incorporating social media icons on articles for easy sharing.

19. Project Gutenberg

The aptly named information website, Project Gutenberg, features over 75,000 free eBooks covering a broad range of topics.

Visitors can download or read content on the platform, which features continuously updated books based on copyright expirations.

18. NowThis News

The NowThis News media platform has cornered the market for Gen Zers seeking updates on culture and news they can relate to.

This demographic makes them especially popular on TikTok, reflecting the changing online habits of the next generation.

17. Pantone Color Trends

With its understanding of the power of visual interest and intuitive navigation bar, Pantone Color Trends is a popular resource for designers.

The site curates trends from industry professionals, featuring an intuitive web design approach that suits all types of businesses.

16. HelpUp

The site HelpUp has a welcoming tone that matches its commitment to assisting volunteers in supporting various organizations.

With tools for NGOs and a dedicated app, HelpUp’s site features straightforward menu links with a magazine-like online presence.

15. JSTOR

Presenting a comprehensive interdisciplinary database of journals, JSTOR’s range of information is complemented by exceptional tools.

Researchers can utilize the site for professional projects, featuring interactive tools that align with the site’s commitment to quality.

Additional built-in tools for citations and data requests make JSTOR a highly recommended website for academics worldwide.

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14. Smithsonian Institution

Online educational content is most effective when it captures the essence of its real-world corresponding experiences.

The Smithsonian Institution website achieves this by replicating the best of America’s museums in a fully-realized virtual space.

While museums may be subject to closure, the Smithsonian Institution’s website offers a permanent online presence for art and history.

13. WikiHow

The community-generated site WikiHow has been evolving for years, resulting in a vast and continually expanding supply of helpful resources.

Whether learning how to express creative ideas or fix an appliance, the site offers easy access to a vast coverage of topics.

It’s also constantly updated, with user-generated feedback continually improving the quality of content available.

12. Nerd Fitness

Developing a workout or investing in equipment requires research, with Nerd Fitness covering these and many more related topics.

They promote their website through newsletters and social media links, generating revenue through coaching programs.

Free tools and resources attract active customers, supported by a community that fosters further engagement.

11. Photofocus

Photography enthusiasts seeking a comprehensive information website often turn to Photofocus for the latest news and resources.

Packed with articles, how-tos, and podcasts, it’s a reputable site for photography education that caters to both amateurs and professional photographers.

If you’re starting a photography business or developing new shooting techniques, Photofocus is tailored toward creative professionals.

10. The Information

Business owners interested in exploring the implications of technology for their future can refer to the numerous articles and thought leadership pieces available at The Information.

A subscription-based media company, the site uses striking featured images to draw readers into its cutting-edge investigative journalism.

Site navigation is easy, with a supportive community for members to share relevant information and actionable advice.

9. World Factbook (CIA)

For in-depth explorations of history, demographics, geography, and numerous other topics, the CIA’s World Factbook website has it covered.

Large datasets are clearly presented, while an interactive map places the information in its proper geographical context.

It’s a pivotal resource offering in-depth and up-to-date information on the global state of current affairs and politics.

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8. PubMed

Sharing the robust and far-reaching approach to information, as the World Factbook is PubMed, which focuses firmly on biomedical literature.

Frequently used in dissertations and other literature as a source of information, its sources have been cited millions of times.

The basic search bar is enhanced with advanced search functionality, featuring regularly posted trending updates.

7. The Verge

Music, entertainment, and technology news and reviews dominate The Verge, a firm fixture of today’s internet culture.

Its unique design is an excellent inspiration for quirky website layout ideas, with a neat use of contrasting colors and clear fonts.

6. TED

TED Talks dominated the internet in the early 2010s, with the platform significantly expanding its content in the years since.

The TED website remains a popular educational resource, offering insights into technology and politics from the leading thinkers.

While the content is getting shorter due to declining attention spans, the site’s design and content remain high quality.

5. Library Of Congress

The Library of Congress holds a firm place in American tradition, having survived fires and transitioned to the digital age.

Much of its information is stored on the Library of Congress website, which houses vast archives and resources for historical researchers.

There are also regularly posted blogs and teaching tools that teachers can download and use in their classes.

4. IMDb

Movie lovers have long relied on the IMDb database to decide whether to invest time and money in a new release.

This complete archive of all known movies is packed with up-to-date information and user reviews on all old and new media.

Cast and crew information, video collections, and a Watchlist feature all drive traffic and user engagement.

3. Internet Archive

The Internet Archive functions as an open-source archival platform, amassing millions of files since its inception.

Any business making a website with large datasets can learn from the structure and navigation tools used here.

2. Britannica

With over two hundred years in print, the Encyclopedia Britannica has accumulated documentation spanning all subjects.

Much of this information is available through the Britannica website, which offers categories including history, science, animals, and geography.

Each article features stunning, high-resolution photographs, accompanied by eloquently written and informative text.

1. Wikipedia

Wikipedia requires no introduction, serving as the go-to destination for quick facts for millions of people worldwide.

While it lacks the academic pedigree of other information websites, its sheer scope of information is impossible to overlook.

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How To Make An Informational Website: Quick Guide

Making informational websites requires a structured approach to ensure all content and features are ready on launch day.

Here’s a quick overview of how to make an informational website that delivers on the visitor’s expectations:

• Focus the design around the content: For informational websites, content is king, and should be used to prioritize how the site appears and functions. Presenting your blog posts, infographics, and other elements with clarity should be a top priority when planning the site.
• Use automation tools: Website development can be streamlined through the use of AI tools, available in the best website builders, that automate various tasks. These tools can assist with search engine optimization across the site, allowing you to focus more time on content creation.
• Create eye-catching site branding elements: When establishing a new informational website, take the time to compile brand pillars to determine the aesthetics. Your choice of fonts and colors can then be used when designing the site’s logo and social media icons.
• Use a website builder with a Content Management System: Since informational websites are packed with data and assets, a website builder that incorporates a Content Management System (CMS) is essential.

By mapping out an overall site development plan and scheduling new content for post-launch, you can deliver consistent results over time.

Tips For Creating The Best Informational Website

Managing large volumes of text, images, and other assets can be challenging, but there are steps you can take to streamline your workflow.

If you’re struggling with creating an informational website, here are some tips to consider implementing:

• Create a clear website design timeline: Web development works best when clear goals are established from the outset. By creating a comprehensive website design timeline, you can establish milestones and monitor your project’s progress.
• Use website page templates: Creating a web page from scratch can be incredibly time-consuming, but website page templates are available to customize and use.
• Incorporate sticky UI elements: The strategic use of sticky elements, such as a sticky newsletter subscription widget or a sticky bottom notification bar, canenhance user interaction on your siteh. They can also be excellent sales tools, providing additional business links to enhance customer support connections.
• Understand your target audience: Regardless of the nature of your informational website, it should be written with your core audience in mind. This means using language and terms they’re likely to be familiar with and avoiding unnecessarily complex concepts and jargon.
• Hire professionals if necessary: If you’re struggling with the graphic design aspect of creating a website or need more written content, consider outsourcing this work. You can find writers and designers on the best freelance websites with experience in your particular niche.

Once your informational website is live, you can continue to improve the content and presentation based on feedback from visitors.

Summary

Creating an effective informational website is all about striking a balance, combining a clear structure, engaging design, and valuable content that fosters trust.

The examples in this guide showcase the best practices for educating and inspiring visitors through thoughtful layouts and user-friendly design.

By applying these same principles, you can build an informational website that not only informs but also connects with your audience and drives long-term growth.