Top 25 Best Ecommerce Website Examples To Inspire You In 2025

In the online shopping business, you need an outstanding ecommerce website to succeed. Companies must adapt to new trends and customer expectations to stand out in a competitive market where first impressions last.

This article showcases the top 25 best ecommerce website examples demonstrating creativity, functionality, and user experience (UX), inspiring entrepreneurs and designers.

Whether you’re launching a new venture or looking to revamp your existing site, these ecommerce website examples will provide the creative spark you need to enhance your online presence and drive sales.

What Are Ecommerce Websites?

Ecommerce websites facilitate the online buying and selling of products or services. They serve as virtual stores, allowing businesses to showcase their offerings and engage directly with customers.

The best ecommerce website builders utilize technology to streamline transactions, providing a convenient shopping experience beyond traditional business models. As the demand for online shopping continues to grow, it’s essential to understand the core functions of ecommerce websites.

A typical ecommerce website example includes many features like product listings, shopping cart icons, payment gateways, and customer support options. These elements work together to create an efficient and user-friendly shopping experience.

Ecommerce businesses use search engine optimization, social media marketing, and email campaigns to attract customers and drive traffic.

To learn more about ecommerce and its role in business, you can explore our complete guide on ecommerce.

Elements Of Great Ecommerce Website Design

Creating a successful ecommerce website involves integrating design elements that enhance UX and drive conversions.

Let’s explore five key elements of excellent ecommerce website design:

1. User-friendly navigation: Users should find products quickly, ideally in three clicks. A straightforward menu and easy-to-find search bar simplify navigation, allowing users to browse more products without frustration.
2. Visual appeal: High-quality images, cohesive colors, and consistent writing styles give the site a professional look. Well-organized information highlights critical parts, making it easier for users to shop.
3. Mobile responsiveness: With many users shopping with mobile phones, ecommerce sites must be visually appealing and functional on all devices. Mobile-friendly designs adjust to different screen sizes, ensuring easy browsing.
4. Simplified checkout process: A complicated checkout leads to cart abandonment. Minimizing information fields, allowing guest checkouts, and offering various payment options enhance user trust and encourage purchases.
5. Trust signals and customer reviews: Incorporating customer reviews and trust symbols boosts credibility, while clear return policies reassure potential buyers.

A strong brand identity, starting with the right business name, also plays a role in building trust and making an ecommerce site memorable.

Top 25 Best Ecommerce Website Examples

As more businesses migrate online, standing out in a crowded marketplace is essential. A great website design can be the difference between a potential customer clicking away or making a purchase on your store.

This article explores 25 top examples of ecommerce websites with creative designs and functionality, highlighting unique strategies that engage visitors and convert them to loyal customers. Examining these design examples will help you gain valuable inspiration for building or improving your ecommerce store.

25. Vivi Et Margot

Vivi Et Margot, a USA-based homeware brand, uses striking photography to create an ecommerce website design with an enchanting aesthetic. Their website features stunning lifestyle images of the French countryside, capturing the essence of “la cuisine française traditionnelle.”

With over 179,000 followers on Instagram, they effectively use visuals to strengthen their brand personality.

Their ecommerce design blends professional photography with a welcoming atmosphere, providing customers with a shopping experience that reflects quality and style. This ambiance invites them to envision how these artisan products can enrich their lives.

24. Noka Organics

Noka Organics ranks among the great ecommerce website examples because of its exceptional design and UX, which align with its brand identity as an organic superfood smoothie provider.

Their vibrant, custom Shopify site showcases products and emphasizes health and wellness. Its colorful, animated design captures visitors’ attention and invites them to explore their smoothie range. The site’s responsive design ensures a seamless experience on desktop and mobile devices.

With intuitive navigation, eye-catching product displays, and smooth checkout processes, Noka Organics enhances customer engagement and satisfaction, making it a standout example in online grocery and health food sales.

Are you curious about how to creatively design your online store? Friday is an innovative website builder that simplifies the process of creating stunning websites. It provides you with intuitive tools and resources to bring your vision to life for ecommerce ventures or personal projects.

23. Fred Jourdain

Fred Jourdain does a fantastic job of combining art and online shopping.

His homepage (in French and English) prominently displays his artwork, capturing visitors’ attention. This simple design helps people appreciate the beauty of his pieces.

He also includes interviews and stories about his creative process, which helps potential buyers connect more authentically with his work.

The beautiful images and engaging content on Fred Jourdain’s store encourage people to explore and buy his art, making his website an excellent example for artists looking to sell online.

Ready to bring your vision to life? Explore Friday’s website templates.

22. Help Scout

Help Scout deserves a spot in our top 25 ecommerce websites for its stellar user-centric design and engaging features.

Their straightforward layout emphasizes unique selling points, while detailed menu items and hover effects ensure clarity without clutter.

The inviting photo of their team on their “About” page encourages a personal connection, and their use of social proof, displaying awards and testimonials, builds strong credibility.

With clear calls to action, such as “Get a Demo,” and transparent pricing, Help Scout builds trust and encourages customer engagement.

If you also desire to create delightful customer experiences, explore the best places to advertise your business to level up your marketing strategy.

21. Burrow

Burrow is a fresh alternative in the furniture industry, promising modular items that balance quality, affordability, and convenience. Their streamlined website enhances the shopping experience, featuring a top navigation bar and an engaging video on the homepage.

They promote the unique value proposition of pet-friendly furniture made from durable, low-maintenance fabrics and rugs, emphasizing that there are no rules about who sits where.

New shoppers are enticed with a 25% discount through newsletter subscriptions, while helpful resources like a “Need Help Shopping” button, FAQs, product-specific inquiries, and a chatbot make customer support effortless and engaging.

20. 1st R.O.W Estate Winery

1st R.O.W. Estate Winery stands out as a successful ecommerce business because of its simple yet elegant online site that beautifully captures the art of wine appreciation. Classic colors and stylish photography create a leisurely browsing experience.

The website’s clear call-to-action buttons, like “Shop Wines,” enhance user navigation. Attractive slogans such as “Award-winning BC Wines” entice visitors.

It actively engages customers with appealing offers like a 10% discount for newsletter subscribers and exclusivity for wine club members. 1st R.O.W. sets a standard for an immersive ecommerce experience by merging elegance and functionality.

19. Supernatural

Supernatural excels in ecommerce website design with a vibrant approach to plant-based cooking. The cheerful yellow scheme offers a fun experience.

At the same time, the “sprinkle grams” videos showcase their unique premium dye-free sprinkles, plant-based food colors, and rainbow chocolate chips, emphasizing their distinctive value proposition.

Their commitment to healthier baking aligns perfectly with mindful lifestyles, making it an excellent fit for foodies. The website complements a vibrant, yellow-themed Instagram page with 38,000 followers, where the fun continues.

They boast of being a female-founded company with over 5,000 five-star reviews. Their affiliate program invites parents who are passionate about clean baking to participate.

If you’re a mom seeking more collaboration opportunities, the Friday blog will help you discover the best affiliate programs for mom bloggers.

18. Sticky Lemon

Sticky Lemon made our list of good ecommerce website designs because of its charming and playful approach to children’s accessories. The website reflects its “quirky, bold, and sunny” motto through colorful interactive elements.

Clear payment options at the bottom enhance UX, while the simple yet engaging design features colorful videos of children wearing the brand’s products in their daily activities.

Design elements, from your brand story to the slogans and colors used for your online store, play an essential role in shaping the success of your online business. This guide from Friday explains brand elements and how to use them to promote a visually appealing business.

Sticky Lemon’s homepage features a menu with easily navigable categories. It even offers a unique “Sticky Sis Club” product range for moms, sure to attract site visitors.

17. The Nines

The Nines stands out as an ecommerce store in the fashion industry because of its modern and user-friendly design. It caters to a broad audience with English, French, and German options on the website.

The minimalist approach, featuring a plain white background, allows their natural and certified organic clothing to take center stage. The site engages customers with fashion guides, size tutorials, and social media integration, enhancing the shopping experience.

Unique offers for first-time clients and wedding parties further attract buyers. With a high rating of 4.6/5 based on thousands of glowing customer reviews and a clear focus on customer service, The Nines exemplifies excellence in online retail.

16. TRES60LAB

Tres60Lab stands out as a vibrant ecommerce platform in the urban fashion scene, promoting local Colombian brands with a unique and avant-garde spirit. High-quality photography makes the products visually appealing to potential buyers.

The site, built on the Shopify app store, features a straightforward product listing design. Despite the absence of an English version, the consumer-friendly layout and simple navigation provide a pleasant opportunity to shop online for its local target market.

With its focus on colorful galleries and modern aesthetics, Tres60Lab successfully represents the dynamic essence of urban fashion while promoting a feeling of community.

If you’re inspired by Tres60Lab’s innovative spirit and looking for ideas for starting your store, check out this guide on the best small business ideas to ignite your creativity!

15. Skullcandy

Skullcandy distinguishes itself in the audio market with its lively ecommerce website featuring earbuds, headphones, and accessories that connect people to music. The signature black background beautifully contrasts with vibrant product images, creating an engaging atmosphere.

The well-organized online store offers clear product categories for crusher bass, earbuds, headphones, and sales, simplifying customer navigation. Each product page is detailed with specifications and video reviews, enhancing the shopping experience.

First-time buyers receive a 15% discount, while a free Soundlab account grants exclusive rewards. With robust support options and a strong social media presence, Skullcandy effectively engages its audience and encourages community involvement.

14. LARQ

LARQ stands out as one of the top well-designed ecommerce website examples because of its innovative promotion of self-cleaning, reusable water bottles and pitchers. The visually appealing design features crisp images and an easy-to-navigate top bar, enhancing the online business experience.

Engaging elements like the interactive plastic waste calculator and the ability to analyze tap water quality contribute to a unique ecommerce journey. Persuasive offers such as up to 25% off on hydration sets create a sense of urgency.

With options for subscribing, purchasing corporate gifting, and affiliate programs, Larq showcases effective ecommerce solutions that resonate with eco-conscious consumers worldwide.

If their success inspires you to explore more opportunities in the global market, this guide on the best international business ideas will provide inspiration and insights.

13. Sunday State

Sunday State ranks among the top ecommerce website examples due to its blend of aesthetic appeal and user-centered web design. The clean layout and intuitive navigation make it effortless for visitors to explore product pages across categories like clothing, beauty, and home goods.

Their evocative messaging captures the essence of a relaxed Sunday, forging an emotional connection with customers. Offering pre-ordering options and visibility of in-store exclusives, they provide a unique shopping experience.

The site reflects its brand values of ethical fashion and wellness, appealing to conscious consumers. Sunday State exemplifies how thoughtful design elements can elevate a small business’s online fashion store.

12. Copper & Brass

Copper & Brass Paper Goods is an established ecommerce website focused on representation. They offer a range of products, including notebooks and stickers containing beautiful illustrations of animated Black people. Design examples include their popular sorority-themed stationery and teacher-love gift sets.

Vibrant designs are evident throughout their ecommerce website, showing the creativity and purpose behind each item. Their business site is a great example of how effective branding in ecommerce web design can communicate a company’s values and provide a compelling reason for customers to purchase a product.

Copper & Brass uniquely impacts the stationery market by telling a story that resonates deeply with its target audience.

Pro tip: Want to design your online store? Explore 650+ inspiring ecommerce business names to get you started.

11. Asphalte

Thanks to its visually appealing and user-friendly web design, Asphalte is recognized as a top ecommerce platform. The eye-catching hero images create a main visual vocal point that immediately grabs attention and effectively models their clothing store products.

The site’s consistent font contributes to a stylish, cohesive look that makes browsing enjoyable. The layout is easy to skim, allowing visitors to quickly find what they’re looking for without getting overwhelmed.

Asphalte’s website features engaging popups that invite visitors to participate in product surveys. These surveys allow the brand to gather valuable customer feedback, and the popups complement the website’s aesthetic, enhancing UX.

Asphalte’s highly effective strategy yields over 4,000 email leads monthly for future marketing efforts. Read more about their onsite marketing strategy.

10. Oscar De La Renta

Oscar de la Renta‘s fashion website features a rotating video of its luxurious staircase, reflecting the brand’s elegance. The platform is well-organized and has easy-to-navigate categories like “ready-to-wear,” “accessories,” and “discover,” each with dropdown menus for added convenience.

The clean layout and stunning product photos enhance the browsing experience, allowing shoppers to explore full-body and close-up views quickly. Detailed descriptions and size guides also help buyers make informed choices.

Engaging content includes links to their YouTube playlist and behind-the-scenes insights into the Pre-Fall 2024 collection, fostering customer connection. The site also offers a search function, international shipping, and various customer support options, making it a standout in online shopping.

9. Thesus

Thesus is an online store selling shoes that strengthen customer relationships by offering site visitors a simple shopping experience.

It applies consistent branding throughout its website pages and highlights its free shipping offering to North America at the top of its shop page.

Thesus’s website footer contains a wealth of information, including company values, an easy-to-use size guide, a wear and care FAQ, and shipping and refund policies. The website also offers various contact points, including an email address, newsletter signup, and social media links.

If you plan to start your own business, learn more about these 20 businesses that run themselves.

8. Longines

When you visit Longines‘ official website, you’re greeted with an elegant interface showcasing their luxury timepieces. The site reflects the brand’s prestigious heritage in watchmaking, including their historical connections to aviation timing, equestrian sports, and exploration. The design features refined typography and high-quality photography that enhance its sophisticated image.

Navigation is intuitive, allowing visitors to browse through collections and learn about the brand’s history dating back to 1832. The website effectively balances luxury product showcasing with brand storytelling, creating an experience that reflects Longines’ position as a prestigious Swiss watchmaker while providing engaging content that attracts visitors.

Longines successfully combines stunning visuals, user-friendly navigation, and storytelling elements, making it a standout in ecommerce.

Start your Friday 7-day free trial.

7. Welly

Welly has successfully established itself as a playful first-aid brand, featuring adorable containers and kid-friendly bandage designs. Its visually stunning website with fun aesthetics features quirky copy and a prominent “Shop Now” call to action.

The homepage is vibrant and dynamic while remaining uncluttered. Its slogan, “Play On! Because Welly Stays On,” perfectly encapsulates the brand’s spirit, emphasizing durability during playtime. The recurring banner, “Flex Fabric Bandages That Stay on Through Playtime,” effectively conveys their message.

The clever website name adds a touch of whimsy, suggesting that their bandages help you heal and get back to fun.

6. Bliss

Bliss, a skincare brand, features a visually striking website adorned with vibrant pastel colors that showcase its colorful products.

The homepage opens with a video of “elder millennial” Iliza Shlesinger, who humorously discusses the challenges of being “everything for everyone” while navigating the skincare aisle.

A key highlight of Bliss’s design is its focus on adult skincare, complemented by a “find your routine quiz” button. The site also includes a carousel of user-generated content, providing potential customers with authentic insights into how others enjoy Bliss products while maintaining the brand’s aesthetic.

5. Spotify

Spotify’s minimalist and attractive design features a sleek black-and-white color scheme complemented by vibrant images that engage users.

The prominent bright green call-to-action (CTA) button stands out and effortlessly captures attention. Spotify exemplifies an ideal combination of simplicity and functionality in ecommerce design.

Their straightforward design enhances UX and makes navigation seamless. The premium page showcases appealing icons in the “Why go Premium” section, effectively communicating the subscription’s benefits.

If you’re looking to launch your own ecommerce business, Friday offers scalable business ideas to help you get started—with actionable strategies you can implement today.

4. Kith

Kith’s website layout immediately captures your interest. The design is tidy yet engaging, featuring a variety of categories and guides.

Although Kith offers a wide range of products, the categories are well-organized, allowing easy navigation and quick access to desired items.

Kith’s website extends its value offering by promoting access to its App and loyalty program—a great example of effective marketing. It sounds very inviting with the newsletter subscription and buttons redirecting to social media, where the social proof of their success lies!

3. Nike

Nike’s ecommerce site exemplifies modern web design while effectively promoting its products, currently highlighting the “Black Label Collection” with a sleek black theme and white elements.

Visitors see three logos, Nike, Converse, and Jordan, with clickable links to their respective sites. Scrolling down reveals visuals of shoes and models in Nike gear, a shop button for basketball, and top menus for men’s, women’s, kids’, and Jordan’s collections.

Hero image carousels enhance browsing, while the minimalist design emphasizes products, delivering a seamless luxury shopping experience.

If Nike’s timeless logo inspires you, the Friday blog will explain how to design your own logo.

2. Apple

The Apple ecommerce site is known for its stylish, user-friendly design featuring a clean black, white, and gray color scheme that highlights product photos and text.

Navigation is straightforward, enhanced by smooth animations and interactive features like product sliders and 360-degree views. Ample white space keeps the layout organized.

The mobile version is responsive and adapts well to phones and tablets. It also includes accessibility options like voiceover support and adjustable text size.

Apple’s design facilitates easy browsing and provides an engaging shopping experience for all users.

1. Allbirds

Allbirds is a top sustainable shoe and apparel brand appealing to eco-conscious consumers. Its use of natural materials and B Corporation certification reflects a strong commitment to sustainability.

The website’s minimalist design allows products to stand out. Its intuitive navigation makes accessing the “Men” and “Women” categories easy. Product pages include descriptions, size charts, and user reviews to boost conversion rates.

Fully responsive, the site is accessible and consumer-friendly, contributing to Allbirds’ impressive annual revenue of over $250 million. This revenue solidifies its status as an exemplary ecommerce platform and the top Shopify store in the United States.

Check out our guide on the importance of brand pillars and their integration into the customer experience to learn how your business can differentiate itself and highlight its unique value.

Ecommerce Website Design Tips

Designing an effective ecommerce website requires attention to several key aspects that enhance UX and boost sales.

• Choose a user-friendly ecommerce platform prioritizing security, scalability, and seamless payment options.
• Incorporate a modern design featuring a clean layout, vibrant visuals, and a mobile-responsive interface to engage users across devices.
• Optimize for SEO by utilizing relevant keywords and high-quality content to enhance visibility in search engines.
• Ensure easy navigation with clearly labeled categories and intuitive menus, allowing customers to find products quickly.
• Enhance product pages with detailed descriptions, high-quality images, and customer reviews to build trust and inform purchasing decisions.
• Streamline the checkout process by minimizing steps and allowing guest checkouts for convenience.
• Implement a robust site search function to help users find specific products easily.
• Include a store locator directing customers to physical locations, if applicable.

Focus on these design tips to create an ecommerce site that attracts customers and converts visits into sales. To launch your online store successfully, read our complete ecommerce checklist with 15 essential steps.

Start Your Ecommerce Store With Friday In 2025

With Friday, you can create a professional and user-friendly ecommerce store. Key features include:

• Fast, reliable, and secure: Your store loads quickly, ensuring a seamless shopping experience.
• Built to scale: Accommodates high traffic and peak sales, maintaining stability during busy times.
• Trusted site security: Strong security measures protect your online store, ensuring customer safety.
• Multiple payment gateways: Supports over 40 payment options, including Stripe, Square, PayPal, Authorize.net, Payeezy, and 2Checkout, facilitating easy transactions.

Launching your ecommerce store with Friday equips you with the essential tools for building a successful online business!

Build your online store today with Friday.

Summary

We’ve explored 25 innovative ecommerce website examples, showcasing creativity, functionality, and user engagement to inspire your ecommerce profitable store.

Key web design elements include intuitive navigation, strong visuals, and efficient checkout, which ensure a positive shopping experience.

With Friday as your website builder, you gain a fast, secure platform with multiple payment options to launch your ecommerce venture effectively.